🔄
Ultimate Guide to the 2025 NYFW Pop Up Events
top of page
Search

Ultimate Guide to the 2025 NYFW Pop Up Events

  • Writer: Pop Up Girls
    Pop Up Girls
  • Sep 10
  • 11 min read

Updated: Sep 13

Updated: Sept 13, 2025

Editor's Note: This article is updated periodically as events are announced or brought to our attention.


Here's our comprehensive list of all the 2025 NYFW happenings and events this year!

Girl in orange scarf and black Marc Jacobs tee holding The Tote Bag in front of an orange background
Photo Courtesy of Marc Jacobs x David Shringley

How to Use this Guide

Once you find an event you're interested in, you can get more information in two ways:


  • For our Pop Up Calendar events: Click the "See this event on our Pop Up Calendar" link below the event description. This will take you to a detailed page on our calendar.


  • For all other events: If you don't see that link, simply click the event's name to go directly to the brand's landing page.


Where to Watch the Show for Free

Freebies are cute, but let’s be real—NYFW is also about the fits. For the girls who actually care about the fashion in Fashion Week, here’s where you can catch the 2025 action IRL.


Dates: September 9 – 21

Location: Varies

The Canvas hosts a series of pop-ups, showcases, and sustainable fashion activations across NYC. Visitors can explore independent designers, engage with sustainable fashion, and experience curated events at flagship locations.


Dates: September 11 – 16

Location: Rockefeller Center

Rockefeller Center is turning into Fashion Week’s front row—literally. In partnership with the CFDA, they’re streaming runway shows daily on the big screens at The Rink and Channel Gardens, free and open to everyone. It’s the only spot in the city where the public can catch all the NYFW action in one place.


The 2025 NYFW Pop Up Events

New York Fashion Week isn’t just about the runway—it’s about the city buzzing with exclusive pop-ups, stylish parties, and can’t-miss brand activations that bring the fashion crowd together. From limited-edition drops to immersive experiences, these events are where style lovers, trendsetters, and the simply curious get their front-row taste of NYFW. Here’s your ultimate guide to the 2025 NYFW pop-up events—so you know exactly where to go, what to see, and how to make the most of fashion week off the runway.


Dates: September 6 – 30

Location: Nordstrom at The Corner, 225 W 57th St, New York, NY 10019

Immerse yourself in the JOY experience: see Marc Jacobs’ iconic pieces transformed by artists Derrick Adams, David Shrigley, and Hattie Stewart, explore bold, colorful designs, and snap photos of playful, gallery-like displays. From reimagined totes and ready-to-wear to pop-surrealist florals and satirical art, this is a curated, interactive space where fashion meets art. Perfect for a friend date, style inspo, or just soaking in creativity.


Dates: September 10 – 12

Location: Academy Mansion, 2 East 63rd Street, New York, NY 10065

Capital One x The Cultivist present The Dollhouse by Anna Weyant, an immersive public experience during Fashion Week at the Academy Mansion. Step into a surreal world of artful confections, delicate glamour, and curated play as each room — from the Confectioner’s Kitchen to the Paper Wardrobe — reveals a hidden, dreamlike universe. Throughout the activation, nail artist Mei Kawajiri and celebrity hairstylist Dimitris Giannetos will transform models into living dolls inspired by Marc Jacobs’ 40th Anniversary show. Guests can also join live Q&A sessions and beauty masterclasses to learn how to recreate the dollhouse aesthetic themselves. Access is free and first come, first served.


Dates: September 10 – 13

Location: Various Locations

SOMA is celebrating the launch of the Vanishing Edge Lace Back panty with a cheeky takeover at Iconic Magazines, marking the brand’s first-ever in-person New York Fashion Week experience. On September 10th, swing by 188 Mulberry Street for complimentary coffee, Bourke Street Bakery hot buns, and free panties, or catch the Soma Sprinter Van citywide from September 11–13.


Dates: September 10 – 14

Location: Boathouse in Central Park, East 72nd St + Park Dr N, New York, NY 10021

Veuve Clicquot is taking over the inconic Boathouse in Central Park to introduce the new La Grande Dame 2018 designed by Simon Porte Jacquemus. The experience includes private boat rides on the lake and a special keepsake to take home. After the boat experience, guests can continue the celebration with a glass of Veuve Clicquot.


Dates: September 11 

Location: Moonlight Studios, 330 Hudson St, New York, NY

Complex’s Aria Hughes will host jeweler Greg Yüna and artist Joey Bada$$ for Taste $old Separately, a Chime-sponsored panel exploring why money doesn’t always equal style. Kicking off fifteen minutes after doors open, the intimate conversation runs from 3:15 to 4:00 PM, offering guests fresh perspectives on fashion, culture, and creative influence. Light bites and refreshments will be served before doors close to transition into the evening’s celebrations.


Dates: September 11 – 15

Location: The Salon, 508 W. 28th St, New York, NY

The Venue Collective and Google Cloud invite you to an exclusive NYFW experience exploring the future of fashion powered by AI. This first-of-its-kind activation highlights how human creativity and machine intelligence come together to accelerate storytelling, design, and content creation. In partnership with EMOTE, guests will discover a new collection through virtual try-on technology and see brand storytelling come to life with VEO. These private, one-on-one sessions are hosted at the Highline Nine gallery and are available by appointment only.


Dates: September 11 – 21

Location: Veronica Beard, 988 Madison Ave, New York, NY 10075

For one week only, Veronica Beard is flipping the backroom of their Madison Ave flagship into the chicest corner store you’ve ever stepped into. Shop the Fall ‘25 collection while grabbing exclusive VB merch and takeaways—picture drink coolers, fresh flowers, and snack walls, all with that signature twist.


Dates: September 12

Location: Vanderbilt Hall, Grand Central Terminal, East 42nd Street, New York

Tecovas, the celeb-loved Austin Western wear brand, is bringing the Wild West to NYC with a Grand Central dance hall takeover and a weekend of festivities at their new Soho store, featuring live country music, drinks curated by Death & Co., boot painting, chain stitching, and exclusive swag for early visitors. Free and open to the public, the events promise a fully immersive Western experience with surprises, photo ops, and hands-on activities.


Dates: September 12

Location: Vanderbilt Hall, Grand Central Terminal, 89 E 42nd Street, New York, NY

NOYZ is hitting NYC streets with its biggest campaign yet. Head to Chelsea Triangle where photographer Ryan Murray will be capturing portraits for a chance to be featured in the brand’s next campaign, posted IRL around New York during Fashion Week. The first 1,000 attendees will receive NOYZ’s new fragrance for free—before it even launches. Gift bags and spots are limited, so arrive early to secure your moment.



Dates: September 12

Location: Graybar Passage, Grand Central Terminal, 89 E 42nd Street, New York, NY 10017

Come walk the red carpet and capture free professional headshots with ISDIN. Test luxurious textures, stock up on skincare samples, and meet the ISDIN team in the iconic Graybar Passage at Grand Central during this exclusive one-day event.


Dates: September 12

Location: Hot Studios New York, 39 W 14th St #406, New York, NY 10011

Step into Fashion Week like an insider with an afternoon of style, sips, and surprises. Discover the newest collections, shop your favorite brands, and enjoy sweet treats while mingling with designers, creators, and fellow fashion lovers.


Dates: September 12

Location: Astor Place & Queens Center Mall

True Religion is making a stylish double debut in New York City this Fashion Week. Start your day downtown at the Astor Place Pop-Up Truck to shop the new fall collection, customize your favorite denim, and refresh your wardrobe with the latest drop. From there, head to Queens Center Mall to celebrate the grand opening of True Religion’s newest store, hosted by Chelley from Love Island. Guests can enjoy live embroidery, exclusive giveaways, a meet and greet, and plenty of surprises throughout the afternoon.


Date: September 12

Location: Rumble Boxing Chelsea, 146 W 23rd Street, New York, NY 10011

Victoria Vesce, founder of The VYB and wellness advocate, partners with Rumble Boxing Chelsea and 90 Degree by Reflex to launch the People-First NYFW Sweat Series, a high-energy fitness and wellness event during New York Fashion Week. Guests will enjoy a signature 45-minute Rumble Boxing class led by top trainers, styled head-to-toe in curated Fall activewear from 90 Degree by Reflex, followed by wellness activations and curated gift bags featuring premium brands. This event focuses on community, accessibility, and empowerment with opportunities to connect with Victoria Vesce, the Rumble Boxing team, 90 Degree by Reflex, and fellow attendees.


Date: September 12 – 13

Location: 190 Bowery, New York, NY 10012

Collina Strada’s avant-garde aesthetic and Awe Inspired’s fine jewelry craftsmanship have come together for an envy-worthy collection. They're celebrating the collab with a pop up store where you can shop and sip on delicious matcha drinks.


Date: September 12 – 13

Location: 190 Bowery, New York, NY 10012

Step into J.Crew’s world at 190 Bowery, where every room feels like a catalog come to life. The two-day pop-up includes their limited-edition 190 capsule, one-of-a-kind vintage J.Crew pieces, and on-site customization by New York Embroidery Studio. Guests can also enjoy free coffee and pastries from local favorites Peddler & Otway, live music, and more.


Dates: September 12 – 13 

Location: Bryant Park — Fountain Terrace (W 41st ST and 6th Ave Park Entrance)

Step into OLAY’s striking red pop-up at Bryant Park’s Fountain Terrace and see how much you really know about skincare. Play interactive games that pit trendy myths against OLAY’s 72 years of proven science, grab $125 worth of complimentary skincare products, and score limited-edition merch. Sip on sweet treats from Café Toscana, strike a pose for professional photos, and leave feeling both entertained and refreshed.


Dates: September 12 – 14 

Location: Bustle Plaza, PENN 2, 2 Pennsylvania Plaza, New York, NY 10121

Glance AI is opening its first-ever Fashion Week pop-up, transforming Bustle Plaza into a high-energy, reimagined newsstand. Guests can create AI-powered, personalized fashion content, explore curated looks, and experience how Glance AI is reshaping the way we shop—replacing search with pure inspiration. Think: selfies styled into hyper-realistic looks, instantly shoppable across 400+ brands.


Dates: September 12 – 14 

Location: Iconic Cafe, 238 Lafayette St, New York, NY 10012

Tezza is popping up for the first time with their Tezza photo booth. Get ready take photos in your NYFW fits, enjoy some snacks, and make memories.


Date: September 12 – 15

Location: 216 Lafayette Street, New York, NY 10012

TRESemmé is bringing its new A-List Collection to SoHo with an after-hours experience that’s equal parts glam session and girl gang hangout. Expect pro styling tips, dry styling appointments (limited menu, hair must be style-ready), and giveaways including engraved combs (Sunday only) and A-List products while supplies last. Sip cocktails or mocktails, catch live DJ sets, and snap endless content-worthy moments in an energy-filled downtown setting. Even without an appointment, you can pull up for drinks, beats, and beauty vibes.


Dates: September 13

Location: L'Appartement 4F, 119 W 10th St, New York, NY 10011

Eadem has a sweet new line of lippies and they want you to have it! They've teamed up with L'Appartement 4F for a pop up that will give the first 200 guests both of their new shades for free! And the first 20 will receive the limited edition La Petite Céréal aux Pépites de Chocolat.


Dates: September 13

Location: 503 Broadway, NY 10012 (On Broadway between Spring St & Broome St in Soho)

The Revlon Beauty Bar Pop Up Truck is rolling into SoHo in partnernship with Who What Wear. Get your free ColorStay makeup shade match while sipping on some mocktails.


Dates: September 13 – 14

Location: 62 Wooster St, New York, NY 10012

BYREDO is popping up in NYC to celebrate their Alto Astral Eau de Parfum with free tooth gems, flash tattoos & sampling of their newest scent.


Dates: September 13 – 14

Location: 530 West 25th Street, New York, NY, 10001

Guess is bringing a slice of Italy to Chelsea with a free pop up café serving coffee, gelato, gifts, and more.


Dates: September 13 – 14

Location: 6 Noble St, Brooklyn, NY 11222

Dandy is popping up in NYC and they came to play! They're giving out 2,000 prize-winning scratch off tickets, free hoodies for the first 100 people (daily), and exclusive NYC-themed merch!


Dates: September 13 – 14

Location: 21 Greene St, New York, NY 10013

Intimissimi is popping up in SoHo just in time for NYFW.


Dates: September 13 – 14

Location: 430 W Broadway, New York, NY

Olaplex is celebrating Fashion Week with a two-day takeover at The Mask Market in SoHo. Guests can explore the brand’s latest innovation while experiencing the blend of style, science, and haircare that made Olaplex a cult favorite. Expect complimentary products* and plenty of ways to engage with the brand just in time for the most stylish week of the year.


Dates: September 13 – 14 

Location: Bedford Studio, 62 Bedford Street, New York, NY

Ôrəbella invites you to celebrate the launch of its newest fragrance, ETERNAL ROOTS, with a two-day pop-up café in the West Village. Step inside a lychee-inspired world where scent, taste, and design come together in an immersive experience. Guests can enjoy a complimentary signature drink and pastry inspired by the fragrance, explore interactive photo moments, and take home exclusive keepsakes. Personalized compact mirrors will also be custom-embossed on-site for those who sign up via social and text.


Dates: September 13 – 14

Location: Madman Espresso, 332 Bleecker St., New York, NY 10014

SCOUT, a woman-founded NYC-based athletic-wear brand embracing the synergy of fashion and function, invites you to experience their first pop up in partnership with Madman Espresso to shop the Trailblazer Collection in person. Enjoy discounts, giveaways, and other surprises while exploring activewear built to move and designed to stand out.


Dates: September 13 – 14

Location: Iron 23, 29 W 23rd St, New York, NY 10010

Unstopables is inviting YOU to the Unstopables Unlimited Experience, a multi-sensory pop-up celebrating their newest line of in-wash scent boosters inspired by luxurious fragrances, crafted by world-class perfumers. Step into a fully immersive journey designed to awaken your senses and elevate the everyday.


Dates: September 14

Location: 51 Spring St, New York, NY

FabFitFun is popping up in SoHo for one day only at Upside Pizza! Guests can celebrate the season with a free slice of pizza, choose a FabFitFun product from top brands like Rare Beauty, Glow Recipe, Merit, and more. Plus enjoy gifts, sips, and the chance to win exciting prizes.


Dates: September 14

Location: The High Line, corner of Gansevoort & Washington

Tata Harper Skincare is bringing beauty to Fashion Week with a one-day takeover on New York City’s most iconic natural runway: the High Line. Guests can book a signature mini facial, explore the brand’s best-selling Radiance Collection, and enjoy samples, surprises, and more in this garden oasis. The first 50 attendees will receive an exclusive gift with entry, making it the perfect chance to glow from the inside out while experiencing skincare in the heart of nature.


Dates: September 15

Location: Revealed to Ticket Holders

With 17th St by ColaKicks supplying the outfits, everyone is invited to step into their dream look, walk with confidence, and get photos in the outfit they’ve always wanted to show off. Guests can get styled in vintage designer, sip cocktails, and cheer for the girls who own the runway.


Honorable Mentions

Sept 12 - 13: The Ethereal is hosting parties at The Summer Club in Queens and Virgin Hotel in Manhattan


For more fun events happening in NYC, check out our Pop Up Calendar!


You Might Also Enjoy...



If you visit any of these places, don't forget to tag @popupgirlsnyc for a chance to be featured on our feed!

bottom of page