SOMA New York Fashion Week Experience

SOMA x Iconic Magazines Takeover

📅 September 10

⏰ Time: 8:00 AM – 12:00 PM

📍 Location: Iconic Magazines, 188 Mulberry Street, New York, NY 10012

Celebrate the launch of SOMA’s Vanishing Edge Lace Back panty at a cheeky, first-ever in-person takeover of Iconic Magazines in NoLita. Swing by for complimentary coffee ☕, fresh hot buns from Bourke Street Bakery 🥐, and a free pair of SOMA’s ultimate no-show panties 👙—comfort, breathability, and lace design perfected for Fashion Week.

SOMA Sprinter Van Activation

📅 September 11 – 13

📍 Locations: Various NYC spots, starting at Bryant Park

Following the Iconic Magazines takeover, SOMA takes to the streets in a branded Sprinter van wrapped in bold campaign imagery. The van will hit iconic city locations, distributing free panties to brand fans and fashion lovers alike 🚐🎁. This rolling activation embodies SOMA’s signature mix of sexy and comfortable, making sure the Vanishing Edge collection is front and center throughout New York Fashion Week.