Temporary experiences, permanent stories to tell your grandkids.
October 5
Step inside IKEA Brooklyn and discover a hidden Secret Room designed to surprise and delight.
September 30
See Ed Sheeran live in New York for FREE!
October 4
Visit Mane by Jen Atkin's SoHo pop up for an exclusive day of beauty, freebies, and fun.
October 3 – 5
Step into the Law & Order universe with NBC’s immersive pop-up diner.
September 27 – October 5
Step Into The Under Armour Experience in NYC!
October 10
Marshalls unveils an immersive Style Closet pop-up in Soho.
September 4 – October 14
A Nespresso boutique pop-up with music curated by The Weeknd.
October 2 – 26
An immersive cooking + kitchen inspiration event in Union Square.
March 29 – November 8
One of the city’s biggest Japanese street food festivals is back!
September 22 - December 20
Explore all the K-Pop Concerts and Events this fall!
September 25 – October 1
Soko Glam pop up with giveaways & free gifts.
Celebrate Mango People’s first NYC pop up!
October 4 – 5
Fragrance meets art at this immersive launch by BOSS at Mercer Labs.
September 29 – October 5
illy brings a week-long immersive activation to Hudson Yards.
June 14 – October 12
Free fresh-berry treats & family fun!
September 25 – October 22
The first-ever U.S. pop-up from Sweden’s viral candy brand.
January 1 – October 31
An immersive art experience showcasing the works of Monet, Renoir, and other Impressionist masters.
October 22 – November 17
The perfect fall photo installation at Seaport’s Pier 17 is back!
September 6 – 30
Experience Marc Jacobs’ limited-edition JOY capsule collection.
September 30 – October 2
Immersive Taylor Swift fan experience celebrating her upcoming album.
October 3 – 4
Consultations, samples, mocktails, and more from Caudalie!
A unique pop-up dedicated to celebrating and supporting menopause.
Experience the best of K-Beauty at this VIBE TWLV event!
April 13 – October 12
Your passport to China right here in NYC.
April 26 – October 25
One of NYC’s best open-air food festivals is back!
A 45-minute immersive VR journey through ancient Egypt, exploring the Great Pyramid of Giza.
