Ultimate Guide to the 2025 US Open Pop Up Events
- Pop Up Girls
- 1 day ago
- 4 min read
Updated: Aug 23, 2025
Editor's Note: This article is updated periodically as events are announced or brought to our attention.
Here's our comprehensive list of all the US Open happenings and events this year!
Official & On-Site Pop-Ups & Activations at 2025 US Open
The USTA Billie Jean King National Tennis Center isn’t just about the matches—every year, brands roll out immersive pop-ups that make the grounds feel like a festival of sport, style, and culture. Fan Week (Aug 18–23) is your free pass to US Open energy—think player practices, live music, autograph sessions, family-friendly clinics, and newly revamped for the 2025 US Open, the Mixed Doubles Championship, all before the main draw begins. Once the tournament kicks off, the grounds double as a lifestyle playground: Tiffany & Co. showcases the iconic trophies and a digital keepsake booth, American Express ups the game with interactive experiences and its luxe Centurion Lounge, Chase offers a cardholder-only terrace with prime views, and Cadillac brings sleek displays and photo-ready moments. It’s as much about the scene as it is about the sport.
City-Wide US Open Pop Ups & Brand Experiences
New York turns tennis season into a citywide celebration, and you don’t need a ticket to join in (mostly). From immersive brand activations to pop-ups that serve major style and sport energy, the city is buzzing with US Open fever. Expect everything from riverside watch parties to interactive tennis courts and curated brand experiences that bring the game off the court and into iconic NYC spaces. Below, find the best spots to soak up the action beyond the stadium.
Aug 15 – Sep 7 | 117 Wooster St., New York, NY
Get hands-on with the latest Yonex gear, including limited-edition racquets and apparel, plus daily demos and giveaways for tennis fans.
Aug 19 – Aug 28 | 230 Vesey St, New York, NY
An open-air center-court pop-up on the Waterfront Plaza. Free to play with advance reservations (waiver required) or walk-ons if space allows.
Aug 19 – Sep 7 | Seaport Square, Fulton & Front Streets, New York, NY
Tennis comes alive at the Seaport with full-size courts, free public play, and neighborhood activations in partnership with Racquet Magazine. Explore the Heineken Riverdeck, Seaport Square, and Chase Sapphire Reserve Stadium while enjoying a mix of scheduled events and drop-in play (rackets and balls provided).
The Unreal Snacks Pop Up will take place here from Aug 22 - 26.
Aug 20 – Sep 7 | Hudson Yards, 20 Hudson Yards, New York, NY
Catch the thrilling matches live as the US Open plays out on a massive 30-foot outdoor screen. It's free, open to the public, and first-come, first-served.
Aug 21 – Aug 24 | 216 Lafayette St., New York, NY
Wilson brings the tennis vibe downtown with interactive exhibits, new product drops, and a custom stringing service for serious players.
Aug 22 | Fini Pizza, 305 Bedford Ave., Brooklyn, NY
World #1 Aryna Sabalenka is hosting a pizza party in Brooklyn, complete with DJ sets, ping pong tournaments, and exclusive merch.
Aug 22 - 23 | Mejuri, 43 Spring St, New York, NY
This pop up has gelato, photo ops, exclusive merch, and of course tons of chic jewelry perfect for playing tennis in style.
Aug 22 – Aug 26 | Seaport Racquet Club, 14 Fulton Street, New York, NY
Snack on guilt-free treats in a pop-up lounge with pickleball courts, music, and giveaways.
Aug 24 | Hudson River Tennis Club | 300 Vesey Street, NY, NY
Enjoy LVBL Liveball with prizes from Wilson and LVBL (including the new ULTRA and LVBL x Wilson shoe drop), plus a limited-edition event tee, US Open ticket raffle entry, catering, and complimentary beverages.
Aug 24 - Sep 7 | Grand Central Terminal, 89 E 42nd Street, New York, NY
Raise a (non-alcoholic) glass at this pop-up lounge celebrating tennis.
Aug 24 | P.C. Richard & Son, 2220 Broadway, New York, NY
Meet tennis legend Stan Smith at this signing session celebrating his legacy in the sport and beyond.
Aug 27 – Aug 29 | Vanderbilt Hall, Grand Central Terminal, 89 E 42nd Street, New York, NY
An immersive pop-up within the GREY GOOSE® Tennis Club inspired by the energy of the US Open™, offering guests 21+ mini serves of the iconic Honey Deuce™ and curated cocktails in a refined, first-come, first-served setting.
Please note that specific dates and details for these events are always subject to change, so be sure to check the official websites for the most up-to-date information before planning your outing!
For more fun events this summer check out our Pop Up Calendar!
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