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Pop Ups

Temporary experiences, permanent stories to tell your grandkids.

VT Cosmetics Pharmacy Pop Up

VT Cosmetics Pharmacy Pop Up

October 25 – November 1

Visit the VT Pop-Up in Soho to check your real skin condition, grab exclusive goodies & free gifts,
play fun games, and win K-Beauty treats!

Aveeno x Amazon Marathon Healing Journey

Aveeno x Amazon Marathon Healing Journey

November 2

Celebrate your marathon journey with skin care, community vibes, and sweet treats.

Vaseline x Amanda Batula ShimmerGirl Pop Up

Vaseline x Amanda Batula ShimmerGirl Pop Up

November 6

Celebrate the launch of Vaseline’s viral ShimmerGirl collab with Amanda Batula at Soft Bar + Cafe in Brooklyn!

Marathon of Free Pizza Bagels

Marathon of Free Pizza Bagels

November 2

Get fueled up for marathon day with Helium Mobile’s tasty pizza bagel giveaway.

Medicube “Glow Mode: ON” Pop Up

Medicube “Glow Mode: ON” Pop Up

October 24 – November 2

A retro arcade-inspired skincare pop-up from Medicube.

Samra Vinyl Café

Samra Vinyl Café

September 4 – November 6

A Nespresso boutique pop-up with music curated by The Weeknd.

The Grand Ofrenda

The Grand Ofrenda

November 1 – November 2

Celebrate Día de los Muertos and Mexico’s rich artistic heritage at this Hudson Yards event.

Martha’s Year of Celebrations Book Signing

Martha’s Year of Celebrations Book Signing

November 4

Join culinary legend Martha Stewart for an unforgettable evening celebrating her iconic book, Martha’s Entertaining: A Year of Celebrations.

The eos Express

The eos Express

November 6 – 7

The eos Express is an immersive celebration of eos’ limited-edition Holiday Collection.

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