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The Under Armour Experience
September 27 – October 5
Step Into The Under Armour Experience in NYC! 🏃♂️✨
From September 27 to October 5, The Sohotel opens its doors for an immersive journey into Under Armour’s latest innovations in performance gear.
What’s Happening at The Under Armour Experience ⚡🎒
🆕 Explore the UA Halo Collection – Get the first look and try-on of this cutting-edge performance line.
🎒 Check Out the No Weigh Backpack – Experience full-size displays and try-outs of this coveted gear.
🛍️ Seamless Shopping – On-site experts assist you with placing orders for delivery or convenient pickup nearby.
📍 345 Broome St, New York, NY, 10013
⏰ 11AM - 7PM
*Please confirm the address in the description above or on the event site.
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
*Weather can impact plans—check the event page for updates.
🍩 Krispy Kreme Ugly Sweater Event
December 19
Wear an ugly holiday sweater to Krispy Kreme for a free doughnut.
@krispykreme
🎨 ASOS Wonderland
December 5 – 21
ASOS Wonderland has fashion, color analysis, and festive sips.
@asos
🍾 Welch’s Say “Sparkling!” Photo Booth
December 12 – 23
A photo booth to snap your holiday card photos.
@welchs
🎊 New Year’s Eve Wishing Wall
December 1 – 28
Share your wish and become part of Times Square’s sparkling midnight magic!
@timessquarenyc
📸 zeroni FLUFFY Wonderland
December 19 – 28
ZEROBASEONE photocards and special zeroni photoframe at this Line Friends pop up.
@linefriends_us
For full deets (and even more events, like ones from @ramenbyra , @porcelanosa_us , and more), hit the Pop Up Calendar linked in bio.
🏷️ #nycpopups #thingstodoinnyc #nycthisweekend #freenyc #zerobaseone](https://scontent.cdninstagram.com/v/t51.82787-15/603061376_18415095937184631_3794273575136535821_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMiJ9&_nc_ohc=NOFXSMKd7DIQ7kNvwHWiurO&_nc_oc=AdkT_4Zdy5klzP3VGAbBMLzYWSb8HF0g-2IBC-sZW7FEEnoknMcZdqaIFF5zZ8rZk-c&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=UYx3EZaNHXRrVvkxHldhfg&oh=00_Afq5k0S8mqXHs40GwDLS1lBZo_eMkqoLpn3X4nT95atnAw&oe=6976C96A)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
💁♀️ Dr. Groot Mart
December 11 – 12
Get full size treats for fabulous hair and meet Bretman Rock while you’re at it.
☕️ Kérastase Paris Cafe
December 12
A cozy spot to celebrate the holidays with luxe haircare vibes and seasonal indulgence!
🐶 Gisou Pup-Up
December 12 – 13
Try Gisou’s new Honey Glaze Collagen Therapy Lip Mask at this immersive pup-up.
📸 Facebook Marketplace at Union Square
December 14
A festive IRL Facebook Marketplace with giveaways and treats.
🍪 Eater Under Wraps Holiday House
December 13 – 14
Eater turns SoHo into a festive foodie haven.
🎨 ASOS Wonderland
December 5 – 21
ASOS Wonderland has fashion, color analysis, and festive sips.
For full deets (and even more events, like ones from @z100newyork , @target , and more), hit the Pop Up Calendar linked in bio.
🏷️ #nycpopups #thingstodoinnyc #nycthisweekend #popupgirlsnyc #bretmanrock](https://scontent.cdninstagram.com/v/t51.82787-15/591180649_18414245827184631_6774462139933872447_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMiJ9&_nc_ohc=DC17zNDGKpQQ7kNvwFiYITz&_nc_oc=AdmblGLQh8gULjz99uiNkFbUNZxkZDurz9ydJDHno-2CIL-aF60AS1kvaZGmpADckPc&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=UYx3EZaNHXRrVvkxHldhfg&oh=00_AfrJIcAVHKRkDcbMeFcy3jDIWsXLY9VJG_f3jHQ3Ae_nIA&oe=6976CDE2)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🎤 Z100s All Access Lounge
December 13
The official pre-show of Z100’s Jingle Ball with live performances by some of your favorite artists.
*⚠️ Note the All Access Lounge is on Dec 13 BUT you should request your tickets ASAP!
👠DSW Holiday Gallery
December 5
Step into DSW’s Holiday Gallery for designer collabs, hot cocoa, and festive gifts!
🐶 Citizens Holiday Pet Portrait Pop Up
December 5
Make spirits bright with cute pet portraits and furry friends ready for adoption!
⚱💨 Pura x Pantone: The Color of the Year Scent Experience
December 5
Pura x Pantone invites you to step inside the Pantone Color of the Year 2026 at this an immersive multisensory pop up.
🥯 Tilt Beauty x Leon’s Bagels
December 6
Tilt Beauty and Leon’s Bagels are teaming up for a limited-edition “Easy Way Bagel” drop with free goodies for the first 100 guests.
⛸️ 106.7 LITE FM Skating in Central Park
December 6
Glide into the holidays with free skating, music, and festive fun from 106.7 LITE FM.
🦅 American Eagle Welcome to the Block Party
December 6 – 7
An American Eagle & Aerie flagship store is opening in SoHo and they’re bringing free treats and goodies.
For full deets (and even more events, like ones from @urbanoutfitters , @byoma , and more), hit the Pop Up Calendar linked in bio.
🏷️ #nycpopups #thingstodoinnyc #nycthisweekend #z100jingleball #sajaboys](https://scontent.cdninstagram.com/v/t51.82787-15/589199476_18413474032184631_4698337234658964107_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMiJ9&_nc_ohc=xZCr1pxggR4Q7kNvwEyxoM1&_nc_oc=AdmtL1NvRwYEM2bq-pBwXQuLdXrOEWU_P_NBuDja9OPn9PmtACbhTZlU-SD6aALDZTs&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=UYx3EZaNHXRrVvkxHldhfg&oh=00_AfrbLrTXDSruvLz9yM0R_cRQHhf9XI_9Kw68tQw65pEJZw&oe=6976E03E)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🎨 Primark Studio
November 22 – 23
Back by popular demand! Ahead of their upcoming Manhattan flagship, Primark launched Primark Studio. At Primark Studio you can pop into a creative brand space filled with bold color, great coffee, and endless style inspo.
👾 PAC-MAN’s 45th Anniversary Arcade
November 14 – January 18
Join the celebration of PAC-MAN’s 45th Anniversary with an immersive arcade pop up at Macy’s Herald Square!
🐼 SKULLPANDA “You Found Me” Pop Up
October 20 – January 6
Immersive photo opp alcoves inspired by the SKULLPANDA universe to enjoy while you get your shop on at this POP MART pop up.
🍂 CHROMA: Tales Between Hues
October 23 – December 14
Genesis House and Emily in Paris’ Ashley Park invite guests on a colorful sensory journey.
😁 Smiling Friends HQ
November 21 – 23
Designed for fans of Adult Swim’s hit animated series, this three day pop up will be full of Smiling Friends treats and surprises.
🎉 tis the Season to Glow with TONYMOLY
November 21 – 23
Glow up this holiday season with TONYMOLY at Smiley Coffee! Free gifts, cocoa, and custom mistletoe await! First 50 guests each day receive a full-size gift. 🎁
For full deets (and even more events, like ones from @wickedmovie , @treehut , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc nycthisweekend](https://scontent.cdninstagram.com/v/t51.82787-15/584909142_18411866872184631_7128110932278814653_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMiJ9&_nc_ohc=HwzSm-opNKYQ7kNvwFcVUXa&_nc_oc=AdmErnVRUw2cNYTv0sNQk2utosC8StFB1JHuMoSzTx_-Pz5P3ATdsjuNa70fZ5WZ2hM&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=UYx3EZaNHXRrVvkxHldhfg&oh=00_AfpR9KWV5pOvOBUhBOhuTnQNZyB24AI_pV6ivjs59EmF1g&oe=6976B7BE)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🧢 Mess Hall at Macy’s Holiday Market
November 3 – January 4
There’s a build-your-own hat bar by Mess Hall at the Macy’s Holiday Market.
⏰ 11am-8:00pm
📍 Macy’s Herald Square Holiday Market — Lower Level, Booth #23, 151 W 34th St, New York, NY 10001
𝗣𝗼𝗽𝗽𝗶𝗲𝘀 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲!
🩷The first 50 people to show this post at the Mess Hall booth will get one free patch plus 15% off their hat-making experience! (Offer valid until November 20!)
💅 MODELONES 10 Year “On the Go” Pop Up
November 15
Celebrate a decade of color, creativity, and nail magic at the MODELONES birthday pop up.
👕 Express x Iconic Magazines Pop Up
November 15
Express is taking over NYC’s Iconic Magazines for a one-day pop up.
🥤 Coca-Cola Holiday Caravan
November 14 – 16
Coca-Cola and Santa are popping up with treats all across NYC!
💚🩷 Wicked: For Good Premiere
November 17
Request your free tickets to the exclusive premiere screening of Wicked: For Good.
⚠️ Note this event is on a Monday!!!
For full deets (and even more events, like ones from @primark , @hidden.valley , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #wickedpremiere #wickedforgood](https://scontent.cdninstagram.com/v/t51.82787-15/582530255_18411172525184631_3383991924524536279_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMiJ9&_nc_ohc=8dZEVwHhiD8Q7kNvwFzkC64&_nc_oc=AdnVUMgEBtkmzOaaWt0p6UUM-Z85KK-J2qXkQlgZbVXGalBCIE2E8odlsS7XQZAfHaY&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=UYx3EZaNHXRrVvkxHldhfg&oh=00_AfpCxCuQFx6Hq2Pie0R0rvj6nocfLSsUCC-SaIMFJCK0Xw&oe=6976CE8C)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
👟 New Balance Run House
October 31 – November 1
A pop up hub made for runners, supporters, and anyone chasing that finish-line energy.
💎 Gem Glow Truck by Beauty of Joseon
October 30 – November 1
The Beauty of Joseon Gem Glow Truck is blessing NYC with free coffee and products!
👻 TWIX Hallowmas Grotto
October 31 – November 1
TWIX is fusing spooky Halloween vibes and festive holiday cheer at this event!
🍕🥯 Marathon of Free Pizza Bagels
November 2
Get fueled up for marathon day with Helium Mobile’s tasty pizza bagel giveaway.
🏠 Aveeno x Amazon Marathon Healing Journey
November 2
Celebrate your marathon journey with skin care, community vibes, and sweet treats.
For full deets (and even more events, like ones from @medicube_global_official , @fanta, and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #nycmarathon #nychalloween #nycmarathon2025](https://scontent.cdninstagram.com/v/t51.82787-15/574663279_18408408253184631_174970755212981883_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMiJ9&_nc_ohc=aZmvbpitgSsQ7kNvwF7eypB&_nc_oc=AdkCPQxKO8f8Tb_bv6qyoTxIU1zdYPOg9-QHFJ_wlBvyK1GwhSOFJMiyuJmJTjfN9Gw&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=UYx3EZaNHXRrVvkxHldhfg&oh=00_Afo-Ai5_9yZU6Fwkj-PVn_jEFtGCAc3YROMH4DfKXzP_5w&oe=6976E61F)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🐣 SOUND OFF WITH BOBBIE X CARDI B
October 25
Join Chief Confidence Officer Cardi Bobbie in calling for federal paid leave and safer births for all parents across the USA.
🍪 CHIPS AHOY! COOKIE x Stranger Things Claw Machine
October 25
A themed “Upside Down” claw-machine pop up in NYC.
🌸🍾 The Murakami Flower Studio by Dom Pérignon
October 25 – 26
📍 262 Mott Street, SoHo, New York, NY
⏰ 1 PM – 7 PM
Step into The Murakami Flower Studio for a vibrant fusion of art, florals, Dom Pérignon, and immersive VR magic.
🍑 Womanizer Beauty Bar
October 24
Womanizer is helping you feel empowered with goodies and tattoos.
🏠 IKEA House Warming
October 2 – 26
An immersive cooking + kitchen inspiration event in Union Square.
For full deets (and even more events, like ones from @maybelline , @laneige_us , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #murakami #cardib](https://scontent.cdninstagram.com/v/t51.82787-15/570218086_18407120458184631_6347205175374877644_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMiJ9&_nc_ohc=IIAkHuxSsAQQ7kNvwGpnkHf&_nc_oc=AdkAMiIMg1RAAXAoBzyX9DaNx0eKtOPjwnZ8oCW8HflCQ9gSbFLhomCvaLd2Mn6q0ps&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=UYx3EZaNHXRrVvkxHldhfg&oh=00_AfpzgFc_wFwFvFYe3ESRsdIlTeTN9rBsj2ztf4BLY8dbqg&oe=6976BB4C)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🪴Gloopy: A Houseplant x Shopify Experience
October 17 – 19
Seth Rogen’s Houseplant launches its first‑ever IRL pop up. (And he may or may not make an apperance or two)
👢 NOMASEI Pop Up
October 15 – 20
The Parisian luxury footwear brand NOMASEI has launched a pop up store in NYC!
🦊 White Fox Boutique 12th Birthday Pop Up
October 19
White Fox Boutique has landed in NYC for their 12th Birthday Tour!
🎹 Keys Soulcare Glow Pop Up
October 17 – 18
Join Keys Soulcare for two days of glow-worthy experiences across New York City.
🍜 Shin Ramyun x Kpop Demon Hunters Pop Up
October 18
Freebies, music, K-Pop Demon Hunters, and more. Check our feed for all the details!
For full deets (and even more events, like ones from @berobrewing , @away , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #kpopdemonhunters #whitefoxboutique](https://scontent.cdninstagram.com/v/t51.82787-15/565984728_18405822898184631_7239196447392739203_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMiJ9&_nc_ohc=8xqoXqstzYUQ7kNvwG9hT23&_nc_oc=AdnoZfBgMaSF5p_d6qeZ02-MQgnJl3V4bTAgQO5k-wg8IctkX7LwBp2DCf_vqWgJ7k0&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=UYx3EZaNHXRrVvkxHldhfg&oh=00_AfqS391kRgpfOYqN_dXoBHpXSRqakDuG3_P80-7zlD14AA&oe=6976B610)
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