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Secret Room at IKEA Brooklyn
September 30 – October 9
Step into an unforgettable scavenger hunt at IKEA Brooklyn’s showroom—find the dazzling mirrored Secret Room filled with glowing lights, reflections, and surprises.
What’s Happening at IKEA’s Secret Room Pop-Up 🔍🎁
🪞 Mirrored Wonderland – Explore a hidden room perfect for selfies, sparkling photo ops, and Instagrammable moments.
🎉 Exclusive Offers – First 50 visitors on September 30 score a $10 IKEA gift card; all IKEA Family members who find the room receive $10 off a $75+ purchase.
⏰ Sept 30: 11AM–6PM
Oct 1–2 & Oct 7–9: 11AM–7PM
📍 IKEA Brooklyn Showroom, 1 Beard St, Brooklyn, NY
*Please confirm the address in the description above or on the event site.
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🎤 Z100s All Access Lounge
December 13
The official pre-show of Z100’s Jingle Ball with live performances by some of your favorite artists.
*⚠️ Note the All Access Lounge is on Dec 13 BUT you should request your tickets ASAP!
👠DSW Holiday Gallery
December 5
Step into DSW’s Holiday Gallery for designer collabs, hot cocoa, and festive gifts!
🐶 Citizens Holiday Pet Portrait Pop Up
December 5
Make spirits bright with cute pet portraits and furry friends ready for adoption!
⚱💨 Pura x Pantone: The Color of the Year Scent Experience
December 5
Pura x Pantone invites you to step inside the Pantone Color of the Year 2026 at this an immersive multisensory pop up.
🥯 Tilt Beauty x Leon’s Bagels
December 6
Tilt Beauty and Leon’s Bagels are teaming up for a limited-edition “Easy Way Bagel” drop with free goodies for the first 100 guests.
⛸️ 106.7 LITE FM Skating in Central Park
December 6
Glide into the holidays with free skating, music, and festive fun from 106.7 LITE FM.
🦅 American Eagle Welcome to the Block Party
December 6 – 7
An American Eagle & Aerie flagship store is opening in SoHo and they’re bringing free treats and goodies.
For full deets (and even more events, like ones from @urbanoutfitters , @byoma , and more), hit the Pop Up Calendar linked in bio.
🏷️ #nycpopups #thingstodoinnyc #nycthisweekend #z100jingleball #sajaboys](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/589199476_18413474032184631_4698337234658964107_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=RDYL7UR4bPwQ7kNvwHXk8_E&_nc_oc=AdkRakEu-tXKE2BpxGq-CPGa3pZLUwpRkt-qEuWGmKqGo_ugacAZGoyVhOgkQGqBtAw&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=3KliPeo_oh8ApwtI8rGnRA&oh=00_AfnnNkYadQUMy3HgI28ChRllia21cxx9o3LlJfis-SuudA&oe=693921FE)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🎨 Primark Studio
November 22 – 23
Back by popular demand! Ahead of their upcoming Manhattan flagship, Primark launched Primark Studio. At Primark Studio you can pop into a creative brand space filled with bold color, great coffee, and endless style inspo.
👾 PAC-MAN’s 45th Anniversary Arcade
November 14 – January 18
Join the celebration of PAC-MAN’s 45th Anniversary with an immersive arcade pop up at Macy’s Herald Square!
🐼 SKULLPANDA “You Found Me” Pop Up
October 20 – January 6
Immersive photo opp alcoves inspired by the SKULLPANDA universe to enjoy while you get your shop on at this POP MART pop up.
🍂 CHROMA: Tales Between Hues
October 23 – December 14
Genesis House and Emily in Paris’ Ashley Park invite guests on a colorful sensory journey.
😁 Smiling Friends HQ
November 21 – 23
Designed for fans of Adult Swim’s hit animated series, this three day pop up will be full of Smiling Friends treats and surprises.
🎉 tis the Season to Glow with TONYMOLY
November 21 – 23
Glow up this holiday season with TONYMOLY at Smiley Coffee! Free gifts, cocoa, and custom mistletoe await! First 50 guests each day receive a full-size gift. 🎁
For full deets (and even more events, like ones from @wickedmovie , @treehut , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc nycthisweekend](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/584909142_18411866872184631_7128110932278814653_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=7MoWvwt29SkQ7kNvwHzUbfv&_nc_oc=AdkGMt3E2YJsZ84Qe7YYQfquC2DYpuHYZrGI8q62taB1gyYa_2H1z45naRUpKkI7xPo&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=3KliPeo_oh8ApwtI8rGnRA&oh=00_AfnT7UI9WyEpcK9kkSGmlTY0uWm24QFMHam9rvJOmzJ5uw&oe=6938F97E)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🧢 Mess Hall at Macy’s Holiday Market
November 3 – January 4
There’s a build-your-own hat bar by Mess Hall at the Macy’s Holiday Market.
⏰ 11am-8:00pm
📍 Macy’s Herald Square Holiday Market — Lower Level, Booth #23, 151 W 34th St, New York, NY 10001
𝗣𝗼𝗽𝗽𝗶𝗲𝘀 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲!
🩷The first 50 people to show this post at the Mess Hall booth will get one free patch plus 15% off their hat-making experience! (Offer valid until November 20!)
💅 MODELONES 10 Year “On the Go” Pop Up
November 15
Celebrate a decade of color, creativity, and nail magic at the MODELONES birthday pop up.
👕 Express x Iconic Magazines Pop Up
November 15
Express is taking over NYC’s Iconic Magazines for a one-day pop up.
🥤 Coca-Cola Holiday Caravan
November 14 – 16
Coca-Cola and Santa are popping up with treats all across NYC!
💚🩷 Wicked: For Good Premiere
November 17
Request your free tickets to the exclusive premiere screening of Wicked: For Good.
⚠️ Note this event is on a Monday!!!
For full deets (and even more events, like ones from @primark , @hidden.valley , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #wickedpremiere #wickedforgood](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/582530255_18411172525184631_3383991924524536279_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=EDAVW2KHhAIQ7kNvwEMMmgD&_nc_oc=AdmQDESEluyluDyPDdrlewHLIYybxByL-ELiOyivga9Eq69dGez676UnUfkgTjpKi18&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=3KliPeo_oh8ApwtI8rGnRA&oh=00_AfnRLk4Lv3ds2JDZ2yR_E02t_Y-W9rv70DCwL0id4eQO1g&oe=6939104C)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
👟 New Balance Run House
October 31 – November 1
A pop up hub made for runners, supporters, and anyone chasing that finish-line energy.
💎 Gem Glow Truck by Beauty of Joseon
October 30 – November 1
The Beauty of Joseon Gem Glow Truck is blessing NYC with free coffee and products!
👻 TWIX Hallowmas Grotto
October 31 – November 1
TWIX is fusing spooky Halloween vibes and festive holiday cheer at this event!
🍕🥯 Marathon of Free Pizza Bagels
November 2
Get fueled up for marathon day with Helium Mobile’s tasty pizza bagel giveaway.
🏠 Aveeno x Amazon Marathon Healing Journey
November 2
Celebrate your marathon journey with skin care, community vibes, and sweet treats.
For full deets (and even more events, like ones from @medicube_global_official , @fanta, and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #nycmarathon #nychalloween #nycmarathon2025](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/574663279_18408408253184631_174970755212981883_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=s63LkIehwPcQ7kNvwGG_glM&_nc_oc=AdnrakTJsI6UJ1LnuX6tsZMbOl79DtLEVo-ktXoYgxUL8fxEsgJ3YbbC7GmLxfOwjFA&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=3KliPeo_oh8ApwtI8rGnRA&oh=00_AfnffQz5RcN7DRXQhkZdvyKXZERihUTyfXZA-SSrU4QI3g&oe=693927DF)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🐣 SOUND OFF WITH BOBBIE X CARDI B
October 25
Join Chief Confidence Officer Cardi Bobbie in calling for federal paid leave and safer births for all parents across the USA.
🍪 CHIPS AHOY! COOKIE x Stranger Things Claw Machine
October 25
A themed “Upside Down” claw-machine pop up in NYC.
🌸🍾 The Murakami Flower Studio by Dom Pérignon
October 25 – 26
📍 262 Mott Street, SoHo, New York, NY
⏰ 1 PM – 7 PM
Step into The Murakami Flower Studio for a vibrant fusion of art, florals, Dom Pérignon, and immersive VR magic.
🍑 Womanizer Beauty Bar
October 24
Womanizer is helping you feel empowered with goodies and tattoos.
🏠 IKEA House Warming
October 2 – 26
An immersive cooking + kitchen inspiration event in Union Square.
For full deets (and even more events, like ones from @maybelline , @laneige_us , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #murakami #cardib](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/570218086_18407120458184631_6347205175374877644_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=q_wTp76jYicQ7kNvwHdv9N5&_nc_oc=AdlcBthnxfePdBNG02gXZpekNN7BuhtvVjj9IfSUuHVVg4r0LMdRktHMX4UTYOi4GN4&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=3KliPeo_oh8ApwtI8rGnRA&oh=00_AfljPlqeEkHB83IUaqOwRkpzXb57MwZws5MGNnGqkEiruw&oe=6938FD0C)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🪴Gloopy: A Houseplant x Shopify Experience
October 17 – 19
Seth Rogen’s Houseplant launches its first‑ever IRL pop up. (And he may or may not make an apperance or two)
👢 NOMASEI Pop Up
October 15 – 20
The Parisian luxury footwear brand NOMASEI has launched a pop up store in NYC!
🦊 White Fox Boutique 12th Birthday Pop Up
October 19
White Fox Boutique has landed in NYC for their 12th Birthday Tour!
🎹 Keys Soulcare Glow Pop Up
October 17 – 18
Join Keys Soulcare for two days of glow-worthy experiences across New York City.
🍜 Shin Ramyun x Kpop Demon Hunters Pop Up
October 18
Freebies, music, K-Pop Demon Hunters, and more. Check our feed for all the details!
For full deets (and even more events, like ones from @berobrewing , @away , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #kpopdemonhunters #whitefoxboutique](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/565984728_18405822898184631_7239196447392739203_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=Op3Q2TzvEhwQ7kNvwF4fW9X&_nc_oc=Adll41E0mPA5Hwa9XFXdQ-GXcQfGYsbsG5bdAX3mPQdTfTxKoqRxBSSE09HUyYKuoU8&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=3KliPeo_oh8ApwtI8rGnRA&oh=00_Afn__ae_ZEy9cELp_7ofx0rsZY1J6AaNbdnapsdZIPanTg&oe=6938F7D0)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
👚 Marshalls Style Closet
October 10
For one day only, Marshalls unveils an immersive Style Closet experience in Soho.
🕷️ Marvel’s Super Hero Scoops
October 8 – 11
Enjoy Marvel’s Super Hero Ice Cream Scoops across NYC this #nycc weekend!
🛼 Roller Rink by Faena New York
October 11 – 12
An unforgettable roller dance experience.
🍵 Supporting Farmers Market x Montauk General Store
October 11
Vita Coco’s Supporting Farmers Market and Montauk General Store arrives in NYC for one day.
🛒 ALDI x Uber Eats Pop Up
October 10 – 11
ALDI is now on Uber Eats and they’re marking the occasion with a two-day pop-up.
🧀 STUDIO-CHEEZ
October 9 – 11
Experience a nonstop party scene at the Cheez-It Grooves Room.
For full deets (and even more events, like ones from @purinacatchow , @tamagotchi_us , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #nycnightlife #nycclubs](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/562034127_18404359702184631_2388593955778838337_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=P2Kx9FmcyHgQ7kNvwGsCsb-&_nc_oc=Adlq9mL_CnhYWeNVhZJcLUToEVBameDYLApkos5PIwCh6BMQgL2qnoH6RoEfq2PXfxw&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=3KliPeo_oh8ApwtI8rGnRA&oh=00_AflxzV_LS18joofEsiXHpb-cBASyjurmdUzbnBmjnbPfWA&oe=69392396)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🐈 Uber Showcats Orange Era Pop Up
October 3
Uber and Best Friends Animal Society have teamed up to celebrate TS with an adopt-a-cat event that you can get with $12 off your Uber Comfort Ride using the code: SHOWBIZ
🏠 IKEA House Warming NYC
October 2 – 26
An immersive cooking + kitchen inspiration event in Union Square.
🍇Caudalie Skincare Vine Bar
October 3 – 4
Consultations, samples, mocktails, and more from Caudalie!
🩷 Mane by Jen Atkin Pop Up
October 4
Visit Mane by Jen Atkin’s SoHo pop up for an exclusive day of beauty, freebies, and fun!
🥭 Mango People NYC Pop Up
October 4
Celebrate Mango People’s first NYC pop up with exclusive gifts like lip stains and PR boxes.
🙆♂️ BOSS BOTTLED BEYOND
October 4 – 5
Fragrance meets art at this immersive launch by BOSS at Mercer Labs.
✨Check our Channel for a Maluma Concert Tonight (10/3) at @empirestatebldg
For full deets (and even more events, like ones from @underarmour , @stripesbeauty , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/559713417_18403393354184631_5790696857923306251_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=l0n1f7ERtgQQ7kNvwEne18U&_nc_oc=AdnXlofV59mKaakaZs1q3wbRPGuvlw91j1r4k4apvDzxvf-_6CBtZqZlel0XuTlNl6s&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=3KliPeo_oh8ApwtI8rGnRA&oh=00_AfnamNmls6oivMAkYcQHxw9Y-LhpVlNf7JMEsguQX4CiIw&oe=6938FA36)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🍽️ Shah’s Halal Food Midtown Grand Opening
September 26
Shah’s is handing out free platters to celebrate their new location!
💖Glow Mart by Biodance
September 26 – 28
Biodance is opening a Glow-Mart!
🎸aespa Week #RICHMAN Pop Up
September 25 - 28
A four-day immersive experience to celebrate their new release.
⚠️ This is listed on our ULTIMATE GUIDE TO NYC K-POP EVENTS THIS FALL
💄SEOUL POP UP by VIBE TWLV
September 27 – October 5
Experience the best of K-Beauty at this VIBE TWLV event!
💅Beauty on the Go: Sally Beauty x DoorDash
September 25 – 27
Sally Beauty is coming to NYC with a Doordash immersive experience.
For full deets (and even more events, like ones from @sokoglam , @zappos , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #aespa #aesparichman #freefood](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/554384571_18402071497184631_3794684060433539475_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=9_SadGZ1ehYQ7kNvwHphLC3&_nc_oc=Adk8c8Ni7-TVyZ66IBR1ikxyGRZkjjwJwFbiKgc0OAceFj8ipf6sRTzrXcOULUQlU4g&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=3KliPeo_oh8ApwtI8rGnRA&oh=00_AflyjJJPu5QvbEmySY994sU5KhJ6Jlf5esEMwALD9uGInw&oe=6938FDCE)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
☕Fenty Beauty Café
September 20 – 21
Beauty, coffee & sweet treats from Fenty Beauty!
🏄 King’s Hawaiian Pop Up
September 18 – 19
Hawaiian eats & island vibes in NYC.
🍋🟩 PATRÓN Tequila “Speakuneasy”
September 19
Exclusive PATRÓN tasting & speakeasy experience.
🎃Lush Cosmetics Café Gourmand
September 19 – 20
Cozy pumpkin scents & treats pop up in West Village.
🍕 Hello Pizza, Bye Bye Bloat
September 19 – 20
Heart-shaped pies + freebies in Nolita!
🍦Maybelline Ice Cream Truck
September 20 – 21
Free ice cream + beauty drops = Maybelline’s sweetest pop-up yet
🌸 Cj Hendry’s Flower Market
September 19 – 21
Free flowers at this popular immersive art installation by Cj Hendry!
For full deets (and even more events, like ones from @glossier , @vitacoco, and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #fentybeauty #flowermarket #cardib](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/550698597_18400969489184631_2844655178943196253_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=IvKChFE-gzEQ7kNvwEx1bH3&_nc_oc=Adkao7k7U4QX1wvcr9U4K3q5Q7VbLiBGLoEhAC7wRIifskGfdcRatiX0KMZ4aO0Q0Ds&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=3KliPeo_oh8ApwtI8rGnRA&oh=00_AfkcY-NxaxbotqlJRIqKL_vSCXgJ4713ejI0u2dn9C_a3A&oe=6938FEF8)
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