Escape to the Great Life
July 29 – 31
Norwegian Cruise Line is bringing island dreams straight to SoHo with a three-day immersive pop-up inspired by Great Stirrup Cay. Think steel drums, LED beachscapes, and merch that says “I’m basically on a cruise right now.” You can also enter to win a free cruise getaway.
📍 104 Grand Street
⏰ July 29: 3PM–7PM
July 30–31: 10AM–7PM
💸 FREE
📝 Seven custom "escape hatches" are hidden across Manhattan in Hudson Yards, Gansevoort Plaza, 54th Street in Times Square, Broadway and Broome, Grand Central Station, State Street in the Financial District, and on the Highline Sundeck on 14th Street. These hatches provide additional opportunities to enter to win one of the 250 cruise giveaways.
*Please confirm the address in the description above or on the event site.
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🎨 Primark Studio
November 22 – 23
Back by popular demand! Ahead of their upcoming Manhattan flagship, Primark launched Primark Studio. At Primark Studio you can pop into a creative brand space filled with bold color, great coffee, and endless style inspo.
👾 PAC-MAN’s 45th Anniversary Arcade
November 14 – January 18
Join the celebration of PAC-MAN’s 45th Anniversary with an immersive arcade pop up at Macy’s Herald Square!
🐼 SKULLPANDA “You Found Me” Pop Up
October 20 – January 6
Immersive photo opp alcoves inspired by the SKULLPANDA universe to enjoy while you get your shop on at this POP MART pop up.
🍂 CHROMA: Tales Between Hues
October 23 – December 14
Genesis House and Emily in Paris’ Ashley Park invite guests on a colorful sensory journey.
😁 Smiling Friends HQ
November 21 – 23
Designed for fans of Adult Swim’s hit animated series, this three day pop up will be full of Smiling Friends treats and surprises.
🎉 tis the Season to Glow with TONYMOLY
November 21 – 23
Glow up this holiday season with TONYMOLY at Smiley Coffee! Free gifts, cocoa, and custom mistletoe await! First 50 guests each day receive a full-size gift. 🎁
For full deets (and even more events, like ones from @wickedmovie , @treehut , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc nycthisweekend](https://scontent.cdninstagram.com/v/t51.82787-15/584909142_18411866872184631_7128110932278814653_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=7MoWvwt29SkQ7kNvwFqXwQH&_nc_oc=AdkOpar-2dRfj_3eQySnpX4BR-CiO-UtZih5IirbwYCYEigJKq1oOEIOmbicHAUQK1s&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=5wx-fcrOXlw7R3Lksuihdg&oh=00_Aflp13NfvdVh1jXCGDUr925jk8bEEzhk05_Ijsfxqz_nSw&oe=6938C13E)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🧢 Mess Hall at Macy’s Holiday Market
November 3 – January 4
There’s a build-your-own hat bar by Mess Hall at the Macy’s Holiday Market.
⏰ 11am-8:00pm
📍 Macy’s Herald Square Holiday Market — Lower Level, Booth #23, 151 W 34th St, New York, NY 10001
𝗣𝗼𝗽𝗽𝗶𝗲𝘀 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲!
🩷The first 50 people to show this post at the Mess Hall booth will get one free patch plus 15% off their hat-making experience! (Offer valid until November 20!)
💅 MODELONES 10 Year “On the Go” Pop Up
November 15
Celebrate a decade of color, creativity, and nail magic at the MODELONES birthday pop up.
👕 Express x Iconic Magazines Pop Up
November 15
Express is taking over NYC’s Iconic Magazines for a one-day pop up.
🥤 Coca-Cola Holiday Caravan
November 14 – 16
Coca-Cola and Santa are popping up with treats all across NYC!
💚🩷 Wicked: For Good Premiere
November 17
Request your free tickets to the exclusive premiere screening of Wicked: For Good.
⚠️ Note this event is on a Monday!!!
For full deets (and even more events, like ones from @primark , @hidden.valley , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #wickedpremiere #wickedforgood](https://scontent.cdninstagram.com/v/t51.82787-15/582530255_18411172525184631_3383991924524536279_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=EDAVW2KHhAIQ7kNvwEXpBsJ&_nc_oc=Adkz4lH-3meeBJ26dNpUD4XYiTKWRF8WJNPRjvIZKGG8lVFXBbFv_Tb5vnIbsQJ9_sY&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=5wx-fcrOXlw7R3Lksuihdg&oh=00_AflsZcH7Q7IfWfW_jihVmPfDW_kGDolXVsnkqKcwHMu1aw&oe=69389FCC)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
👟 New Balance Run House
October 31 – November 1
A pop up hub made for runners, supporters, and anyone chasing that finish-line energy.
💎 Gem Glow Truck by Beauty of Joseon
October 30 – November 1
The Beauty of Joseon Gem Glow Truck is blessing NYC with free coffee and products!
👻 TWIX Hallowmas Grotto
October 31 – November 1
TWIX is fusing spooky Halloween vibes and festive holiday cheer at this event!
🍕🥯 Marathon of Free Pizza Bagels
November 2
Get fueled up for marathon day with Helium Mobile’s tasty pizza bagel giveaway.
🏠 Aveeno x Amazon Marathon Healing Journey
November 2
Celebrate your marathon journey with skin care, community vibes, and sweet treats.
For full deets (and even more events, like ones from @medicube_global_official , @fanta, and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #nycmarathon #nychalloween #nycmarathon2025](https://scontent.cdninstagram.com/v/t51.82787-15/574663279_18408408253184631_174970755212981883_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=s63LkIehwPcQ7kNvwHQf0B1&_nc_oc=Adk-xU7at0g0lATsUYBxwAFJjO4lbuqj6rBjM-BjjOgGK22o4r7M4_227K2FSjovc_Q&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=5wx-fcrOXlw7R3Lksuihdg&oh=00_Afmy8mHH8ezv6TjVeHT_hCiVaQUJVna_VIXpppyTl7abjA&oe=6938B75F)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🐣 SOUND OFF WITH BOBBIE X CARDI B
October 25
Join Chief Confidence Officer Cardi Bobbie in calling for federal paid leave and safer births for all parents across the USA.
🍪 CHIPS AHOY! COOKIE x Stranger Things Claw Machine
October 25
A themed “Upside Down” claw-machine pop up in NYC.
🌸🍾 The Murakami Flower Studio by Dom Pérignon
October 25 – 26
📍 262 Mott Street, SoHo, New York, NY
⏰ 1 PM – 7 PM
Step into The Murakami Flower Studio for a vibrant fusion of art, florals, Dom Pérignon, and immersive VR magic.
🍑 Womanizer Beauty Bar
October 24
Womanizer is helping you feel empowered with goodies and tattoos.
🏠 IKEA House Warming
October 2 – 26
An immersive cooking + kitchen inspiration event in Union Square.
For full deets (and even more events, like ones from @maybelline , @laneige_us , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #murakami #cardib](https://scontent.cdninstagram.com/v/t51.82787-15/570218086_18407120458184631_6347205175374877644_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=q_wTp76jYicQ7kNvwG1WJWt&_nc_oc=Adlg9t96_1oFPw_sUIy2a8QSJp-EBiK8ffBtl61y1sDdjnEox13lwN-byAI8-mVbpAY&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=5wx-fcrOXlw7R3Lksuihdg&oh=00_AfmdwuKvOaGOver0HT8qEhT7SKTFGnJHC9jcTl4LtgLbEg&oe=69388C8C)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🪴Gloopy: A Houseplant x Shopify Experience
October 17 – 19
Seth Rogen’s Houseplant launches its first‑ever IRL pop up. (And he may or may not make an apperance or two)
👢 NOMASEI Pop Up
October 15 – 20
The Parisian luxury footwear brand NOMASEI has launched a pop up store in NYC!
🦊 White Fox Boutique 12th Birthday Pop Up
October 19
White Fox Boutique has landed in NYC for their 12th Birthday Tour!
🎹 Keys Soulcare Glow Pop Up
October 17 – 18
Join Keys Soulcare for two days of glow-worthy experiences across New York City.
🍜 Shin Ramyun x Kpop Demon Hunters Pop Up
October 18
Freebies, music, K-Pop Demon Hunters, and more. Check our feed for all the details!
For full deets (and even more events, like ones from @berobrewing , @away , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #kpopdemonhunters #whitefoxboutique](https://scontent.cdninstagram.com/v/t51.82787-15/565984728_18405822898184631_7239196447392739203_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=Op3Q2TzvEhwQ7kNvwFMSIK-&_nc_oc=AdlhKeaWWp22GvXXzv9qnHtpv9D1CjfoAxulnuqWreeWVpZyOp6LailgkHvZWP9X8Sc&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=5wx-fcrOXlw7R3Lksuihdg&oh=00_AfkgYCbyXJY8VyFDlKpuOUVEKLLkDgWfCOgTOrOToKZHBQ&oe=6938BF90)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
👚 Marshalls Style Closet
October 10
For one day only, Marshalls unveils an immersive Style Closet experience in Soho.
🕷️ Marvel’s Super Hero Scoops
October 8 – 11
Enjoy Marvel’s Super Hero Ice Cream Scoops across NYC this #nycc weekend!
🛼 Roller Rink by Faena New York
October 11 – 12
An unforgettable roller dance experience.
🍵 Supporting Farmers Market x Montauk General Store
October 11
Vita Coco’s Supporting Farmers Market and Montauk General Store arrives in NYC for one day.
🛒 ALDI x Uber Eats Pop Up
October 10 – 11
ALDI is now on Uber Eats and they’re marking the occasion with a two-day pop-up.
🧀 STUDIO-CHEEZ
October 9 – 11
Experience a nonstop party scene at the Cheez-It Grooves Room.
For full deets (and even more events, like ones from @purinacatchow , @tamagotchi_us , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #nycnightlife #nycclubs](https://scontent.cdninstagram.com/v/t51.82787-15/562034127_18404359702184631_2388593955778838337_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=AP2clC-DRUcQ7kNvwG9QMwU&_nc_oc=AdmICVh3nonq8-9MU6yspVZHLItEcthzck8bXVYCDqRavJ8c29kD2reuCzNtWvyDuTE&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=5wx-fcrOXlw7R3Lksuihdg&oh=00_Afkm4n_0l_36_G-s4Mn2e9_qkJNMu2EceSl3hGIe0ytxQQ&oe=6938B316)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🐈 Uber Showcats Orange Era Pop Up
October 3
Uber and Best Friends Animal Society have teamed up to celebrate TS with an adopt-a-cat event that you can get with $12 off your Uber Comfort Ride using the code: SHOWBIZ
🏠 IKEA House Warming NYC
October 2 – 26
An immersive cooking + kitchen inspiration event in Union Square.
🍇Caudalie Skincare Vine Bar
October 3 – 4
Consultations, samples, mocktails, and more from Caudalie!
🩷 Mane by Jen Atkin Pop Up
October 4
Visit Mane by Jen Atkin’s SoHo pop up for an exclusive day of beauty, freebies, and fun!
🥭 Mango People NYC Pop Up
October 4
Celebrate Mango People’s first NYC pop up with exclusive gifts like lip stains and PR boxes.
🙆♂️ BOSS BOTTLED BEYOND
October 4 – 5
Fragrance meets art at this immersive launch by BOSS at Mercer Labs.
✨Check our Channel for a Maluma Concert Tonight (10/3) at @empirestatebldg
For full deets (and even more events, like ones from @underarmour , @stripesbeauty , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend](https://scontent.cdninstagram.com/v/t51.82787-15/559713417_18403393354184631_5790696857923306251_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=l0n1f7ERtgQQ7kNvwETp1dY&_nc_oc=Adk4fBApj5zoRCWWLt5kRJ1z7ml5AakY1vYExL1AbXlo3UhuOimGOzMNffLaw3dQjOA&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=5wx-fcrOXlw7R3Lksuihdg&oh=00_Afml-6FbBWvXRIf05NlysgXi5w2pCeYJ_msfnTqr_e_ZHw&oe=6938C1F6)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🍽️ Shah’s Halal Food Midtown Grand Opening
September 26
Shah’s is handing out free platters to celebrate their new location!
💖Glow Mart by Biodance
September 26 – 28
Biodance is opening a Glow-Mart!
🎸aespa Week #RICHMAN Pop Up
September 25 - 28
A four-day immersive experience to celebrate their new release.
⚠️ This is listed on our ULTIMATE GUIDE TO NYC K-POP EVENTS THIS FALL
💄SEOUL POP UP by VIBE TWLV
September 27 – October 5
Experience the best of K-Beauty at this VIBE TWLV event!
💅Beauty on the Go: Sally Beauty x DoorDash
September 25 – 27
Sally Beauty is coming to NYC with a Doordash immersive experience.
For full deets (and even more events, like ones from @sokoglam , @zappos , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #aespa #aesparichman #freefood](https://scontent.cdninstagram.com/v/t51.82787-15/554384571_18402071497184631_3794684060433539475_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=9_SadGZ1ehYQ7kNvwE1T0lq&_nc_oc=Adn01NSAswT5GYlKAS4iSNRFlh_uSIPZ-gKWPVoWNZKBtYCBCjUgtw1hzb7qFy4zDJU&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=5wx-fcrOXlw7R3Lksuihdg&oh=00_AfkePNW27zHW2W0Bl6WAjcWyY_KgpyYgqFfrysiaJqZJrg&oe=69388D4E)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
☕Fenty Beauty Café
September 20 – 21
Beauty, coffee & sweet treats from Fenty Beauty!
🏄 King’s Hawaiian Pop Up
September 18 – 19
Hawaiian eats & island vibes in NYC.
🍋🟩 PATRÓN Tequila “Speakuneasy”
September 19
Exclusive PATRÓN tasting & speakeasy experience.
🎃Lush Cosmetics Café Gourmand
September 19 – 20
Cozy pumpkin scents & treats pop up in West Village.
🍕 Hello Pizza, Bye Bye Bloat
September 19 – 20
Heart-shaped pies + freebies in Nolita!
🍦Maybelline Ice Cream Truck
September 20 – 21
Free ice cream + beauty drops = Maybelline’s sweetest pop-up yet
🌸 Cj Hendry’s Flower Market
September 19 – 21
Free flowers at this popular immersive art installation by Cj Hendry!
For full deets (and even more events, like ones from @glossier , @vitacoco, and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #fentybeauty #flowermarket #cardib](https://scontent.cdninstagram.com/v/t51.82787-15/550698597_18400969489184631_2844655178943196253_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=IvKChFE-gzEQ7kNvwErYBnQ&_nc_oc=AdmzlFmLr2fKLV4fyOrKN00P7xOQIxyRTUw7JIgrfPuodPKgK5u4xZGsurGlQYyZWvA&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=5wx-fcrOXlw7R3Lksuihdg&oh=00_AfkircwacHXQk6LUlUArkxhzA5Oy1LvhZTlx42CaXMGhlw&oe=69388E78)
