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Marc Jacobs x The Standard JOY Soda Shop

October 2 – 31

Throughout October, The Standard High Line transforms into a vibrant pop-up celebrating Marc Jacobs’s ongoing JOY campaign with art, fashion, and culinary delights inspired by visionary collaborators David Shrigley, Derrick Adams, and Hattie Stewart.


What’s Happening at the Marc Jacobs JOY Soda Shop Pop Up 🍔🎶

🎨 Artist-Driven Playground – Explore a uniquely curated space blending art, style, and culture with works from Shrigley, Adams, and Stewart.


👜 Exclusive JOY Capsule Collection – Shop limited-edition bags, tees, accessories, and playful objects available only at The Standard retail shop in October.


🍽️ JOY-Inspired Menu – Savor creative dishes like the JOY Dog, Happy Frites, and MJ Soho Sundae.


🍹 Joyous Sips – Enjoy specialty drinks including JOY of Bananas Hard Shake, MJ Daisy Daisy Daiquiri, and the Trippy Sippy blended berry mocktail.


🎵 Weekly Live Performances & Events – Experience acoustic sets with emerging Gibson Guitar artists, pet-friendly gatherings hosted by maxbone with NYC’s top pet influencers, and intimate art talks with Derrick Adams.


🗓️ Oct 14: Marc Jacobs and Maxbone celebrate JOY with NYC’s top pet influencers.

🗓️ Oct 21: Marc Jacobs and Gibson’s Guitars host an exclusive performance with up and coming singer-songwriter Leyla Ebrahimi.


📍 The Standard, High Line, 848 Washington St, New York, NY 10014

Marc Jacobs x The Standard JOY Soda Shop

*Please confirm the address in the description above or on the event site.

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