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White Fox Boutique 12th Birthday Pop Up
October 19
White Fox Boutique has landed in NYC for their 12th Birthday Tour! This special pop up is serving Y2K vibes, freebies, and fun all day long in Soho 🎀
What’s Happening at White Fox Birthday Pop Up 🎉🩷
🎁 FREE White Fox Vol. 1 Hoodie for the first 100 besties
👜 FREE limited-edition tote and keychain
🍵 FREE iced matcha to sip while you shop
📸 Chance to be featured on White Fox’s socials
📍 513 Broadway, SoHo, New York, NY 10012
⏰ 10 AM – Until Stock Lasts
*Please confirm the address in the description above or on the event site.
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🪴Gloopy: A Houseplant x Shopify Experience
October 17 – 19
Seth Rogen’s Houseplant launches its first‑ever IRL pop up. (And he may or may not make an apperance or two)
👢 NOMASEI Pop Up
October 15 – 20
The Parisian luxury footwear brand NOMASEI has launched a pop up store in NYC!
🦊 White Fox Boutique 12th Birthday Pop Up
October 19
White Fox Boutique has landed in NYC for their 12th Birthday Tour!
🎹 Keys Soulcare Glow Pop Up
October 17 – 18
Join Keys Soulcare for two days of glow-worthy experiences across New York City.
🍜 Shin Ramyun x Kpop Demon Hunters Pop Up
October 18
Freebies, music, K-Pop Demon Hunters, and more. Check our feed for all the details!
For full deets (and even more events, like ones from @berobrewing , @away , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #kpopdemonhunters #whitefoxboutique](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/565984728_18405822898184631_7239196447392739203_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=fN7ZM_70yjUQ7kNvwFvGbIs&_nc_oc=AdmyaFqDt8waznskOOvW701NdjCXyP3-1bjJt4YTVhDUH877QVekB_SDVws139rGz9I&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=JjeCOGrd94Wq52sV8v_IeQ&oh=00_Afd2vGCvKBz8m9bFunuEUB89ogvCR0Mgv0k_lU5SzLA7eA&oe=68FEF5D0)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
👚 Marshalls Style Closet
October 10
For one day only, Marshalls unveils an immersive Style Closet experience in Soho.
🕷️ Marvel’s Super Hero Scoops
October 8 – 11
Enjoy Marvel’s Super Hero Ice Cream Scoops across NYC this #nycc weekend!
🛼 Roller Rink by Faena New York
October 11 – 12
An unforgettable roller dance experience.
🍵 Supporting Farmers Market x Montauk General Store
October 11
Vita Coco’s Supporting Farmers Market and Montauk General Store arrives in NYC for one day.
🛒 ALDI x Uber Eats Pop Up
October 10 – 11
ALDI is now on Uber Eats and they’re marking the occasion with a two-day pop-up.
🧀 STUDIO-CHEEZ
October 9 – 11
Experience a nonstop party scene at the Cheez-It Grooves Room.
For full deets (and even more events, like ones from @purinacatchow , @tamagotchi_us , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #nycnightlife #nycclubs](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/562034127_18404359702184631_2388593955778838337_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=qThCSKPwaTQQ7kNvwHxtUN7&_nc_oc=AdkWPEZOADuoh0amvy-BnmVlH0wcvowYKHgFx7rUZTWvvQeHj_lEnNUE-pDtrqDv8n4&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=JjeCOGrd94Wq52sV8v_IeQ&oh=00_AfctkySwiddF0mwbX1FdkfYl_sOn54RdDEPYG02kEx9yww&oe=68FF2196)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🐈 Uber Showcats Orange Era Pop Up
October 3
Uber and Best Friends Animal Society have teamed up to celebrate TS with an adopt-a-cat event that you can get with $12 off your Uber Comfort Ride using the code: SHOWBIZ
🏠 IKEA House Warming NYC
October 2 – 26
An immersive cooking + kitchen inspiration event in Union Square.
🍇Caudalie Skincare Vine Bar
October 3 – 4
Consultations, samples, mocktails, and more from Caudalie!
🩷 Mane by Jen Atkin Pop Up
October 4
Visit Mane by Jen Atkin’s SoHo pop up for an exclusive day of beauty, freebies, and fun!
🥭 Mango People NYC Pop Up
October 4
Celebrate Mango People’s first NYC pop up with exclusive gifts like lip stains and PR boxes.
🙆♂️ BOSS BOTTLED BEYOND
October 4 – 5
Fragrance meets art at this immersive launch by BOSS at Mercer Labs.
✨Check our Channel for a Maluma Concert Tonight (10/3) at @empirestatebldg
For full deets (and even more events, like ones from @underarmour , @stripesbeauty , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/559713417_18403393354184631_5790696857923306251_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=6OYC-NHyOncQ7kNvwGYkiMP&_nc_oc=Adm6j3TcGNTYWwZvHXiwfx94fgViQ-j9LPW1mVcQXSrQiZsyErAuDL7IeH1Gk5az2Js&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=JjeCOGrd94Wq52sV8v_IeQ&oh=00_AfeM33ZLlqYZTqDSqGoXNJzT5zaHuShSiKv8hgEssvp1Kg&oe=68FEF836)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🍽️ Shah’s Halal Food Midtown Grand Opening
September 26
Shah’s is handing out free platters to celebrate their new location!
💖Glow Mart by Biodance
September 26 – 28
Biodance is opening a Glow-Mart!
🎸aespa Week #RICHMAN Pop Up
September 25 - 28
A four-day immersive experience to celebrate their new release.
⚠️ This is listed on our ULTIMATE GUIDE TO NYC K-POP EVENTS THIS FALL
💄SEOUL POP UP by VIBE TWLV
September 27 – October 5
Experience the best of K-Beauty at this VIBE TWLV event!
💅Beauty on the Go: Sally Beauty x DoorDash
September 25 – 27
Sally Beauty is coming to NYC with a Doordash immersive experience.
For full deets (and even more events, like ones from @sokoglam , @zappos , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #aespa #aesparichman #freefood](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/554384571_18402071497184631_3794684060433539475_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=rVLNtvVXxvYQ7kNvwEgqCVB&_nc_oc=AdlE81W-VXSlxgiTVtNr29Si_Q0SSlhZ9fMiVXjfo2qP_lE0FzBOlie_JhxlymjcrDI&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=JjeCOGrd94Wq52sV8v_IeQ&oh=00_AfeD9hWiABSl-XouqYKWlZRtgamz6oHx5_ETLLOWY3r9nQ&oe=68FEFBCE)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
☕Fenty Beauty Café
September 20 – 21
Beauty, coffee & sweet treats from Fenty Beauty!
🏄 King’s Hawaiian Pop Up
September 18 – 19
Hawaiian eats & island vibes in NYC.
🍋🟩 PATRÓN Tequila “Speakuneasy”
September 19
Exclusive PATRÓN tasting & speakeasy experience.
🎃Lush Cosmetics Café Gourmand
September 19 – 20
Cozy pumpkin scents & treats pop up in West Village.
🍕 Hello Pizza, Bye Bye Bloat
September 19 – 20
Heart-shaped pies + freebies in Nolita!
🍦Maybelline Ice Cream Truck
September 20 – 21
Free ice cream + beauty drops = Maybelline’s sweetest pop-up yet
🌸 Cj Hendry’s Flower Market
September 19 – 21
Free flowers at this popular immersive art installation by Cj Hendry!
For full deets (and even more events, like ones from @glossier , @vitacoco, and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #fentybeauty #flowermarket #cardib](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/550698597_18400969489184631_2844655178943196253_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=UhmKX9DcqWMQ7kNvwFHUpWj&_nc_oc=AdkKGiXaGFtSrbHRSkGcQt8dW_yEYECDkfLrx5F_LhU0ZqQ80TAM8Ug4UF7w2o72kUQ&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=JjeCOGrd94Wq52sV8v_IeQ&oh=00_Afcz1LoCTh73sC73D7g4ad4Vs44nJjhbvQMwtvrWqs09dA&oe=68FEFCF8)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
👖 True Religion’s QCM Opening w/ @_slimthin Meet and Greet
(September 12)
True Religion is hosting a pop up truck in Manhattan and a grand opening/meet and greet in Queens!
🚚TIRTIR Truck Pop Up
(September 12 - 13)
TIRTIR’s is celebrating their ULTA Beauty launch with a pop up truck!
🧖🏽♀️ OLAY Pop Up Experience
(September 12 - 13)
A two-day interactive pop up in Bryant Park from OLAY.
💋Makeup By Mario Pop Up Truck
(September 14 - 15)
Celebrate the new SurrealSkin® Foundation with gifts + shade matching.
📚The Warby Parker Book Fair
(September 13 & 20)
Warby Parker is reviving the magic of those childhood book fairs!
🎶Samra Vinyl Café
(September 4 - October 14)
A Nespresso boutique pop-up with music curated by The Weeknd.
For full deets (and even more events, like ones from @marcjacobs , @knix, and more), hit the Pop Up Calendar linked in bio.
Also check out our NYFW Guide (also linked in bio) for ALL the NYFW pop up events!
🏷️ #nyfw2025 #loveisland #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/547915871_18400089715184631_4269828745842226229_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=JZuc0RO15H4Q7kNvwGipwbO&_nc_oc=AdlB1RKlqd-kIF4XFQEFsTbTIZruXsBe1Gz7L5M-cHdAlfBk31Y-xIgLkPB_QFUvwNQ&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=JjeCOGrd94Wq52sV8v_IeQ&oh=00_Afc3uKHg8HFi0el42Bi5UuORt8wEZNbAaxQjkbGSJcxSSg&oe=68FEFD7D)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
Which are you most excited for?!?! 😍
💍 The Knot’s Enchanted Garden
(September 4)
Taylor-Travis engagement inspired floral installation where you can snag free professional photos
🖥️ eBay ’95 Shop Pop-Up
(September 4)
90s fashion, collectibles, and culture curated by Sarah Michelle Gellar to celebrate eBay’s 30th.
🎤 A Special Performance by Katseye
(September 7)
An MTV Video Music Awards 2025 special!
🗽 The Brooklyn Dribble FAN FEST
(September 7)
A full day of NY Liberty fun!
🧴 Neutrogena Backstage Pop Up Experience
(September 4 - 7)
A skincare pop-up from Neutrogena and Amazon.
💧 Liquid Death x ESW Beauty Pop Up
(September 5)
A one-night skincare + sips takeover!
💴 The Kohl’s Cash Cruiser
(September 5)
Celebrate 20 years of Kohl’s Cash at this pop up!
👩🦱 amika:aura Pop Up Truck
(September 6 - 7)
amika is popping up in SoHo!
For full deets (and even more events, like ones from @elizabetharden, @chinatown.social, and more), hit the Pop Up Calendar linked in bio.
🏷️ #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/541922486_18399130510184631_5054206421204858608_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=twz4cuxC_yYQ7kNvwFNElzR&_nc_oc=AdlWu_T46G21Cb42mNOlUY1bFdGhcSVRUO3zT8uMIVn8_MClEiSkDJyU8FB2HOavy3M&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=JjeCOGrd94Wq52sV8v_IeQ&oh=00_AfcW8CfG5mbpvnMrhe-_2dtJAp7tPSpxbQyE7C02GYjqTA&oe=68FF219E)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🍦r.e.m. Beauty Pop Up
(August 23)
Visit r.e.m. Beauty’s popsicle stand!
🍔 Impossible Pop-Up: Eat. Rinse. Repeat.
(August 23)
Impossible Foods takes over a laundromat for one night of sliders, beats, and nostalgic dive-bar vibes.
🛻 Jeep® 4x4 City Camp
(August 22 - 23)
A throwback-inspired takeover at Domino Square, celebrating the return of the Jeep® Cherokee.
👩🏽🦳 CÉCRED Protection Collection Pop Up
(August 23)
Cécred is hosting an immersive experience for their new product launch.
🌻 Walmart’s Urban Explorer
(August 23 - 24)
Join Walmart on Hot Girl Nature Walks and more!
🍬 Unreal Snacks Pop Up
(August 22 - 26)
Snack tastings and summer hangout vibes at the Seaport Racquet Club.
For full deets (and even more events, like ones from @nike, @hamiltonmusical , and more), hit the Pop Up Calendar linked in bio.
🏷️ #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #cecred #rembeauty](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/538271882_18397629721184631_295798564405771441_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=SWZRSg66Zg8Q7kNvwH4ztzP&_nc_oc=AdkBh3fg5Z5Me31RZXkBic4B1pq9UrDoVeXZmapDEvCTm57GM94eyOkExb5E-Ya-48s&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=JjeCOGrd94Wq52sV8v_IeQ&oh=00_AffaWGSrT_oO01BQs6O5AiEJlvyMud2TMPI1sTmrOn3oOQ&oe=68FF06BE)
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