Unwell Forever Pop Up

⚡ The Unwell Beverages “Unwell Forever” Pop Up Experience ⚡

📍 Location: 45 Grand Street (between W. Broadway & Thompson St), New York, NY 10013

⏰ Time: 11:00 AM – 4:00 PM

🥤 What it is:

A weekend-long NYC pop-up celebrating Alex Cooper’s Unwell Hydration expanding into Unwell Beverages with the launch of Unwell Energy.

Immersive “Unwell Forever” campaign experience with a unique retro aesthetic tied to the newly expanded beverage lineup.

✨ What to expect:

First look (and taste) at the full Unwell Beverages portfolio, including Unwell Energy, launching at Target on 12/28.

Photo-ready moments throughout the space plus limited-edition Unwell apparel and an exclusive NYC pop up capsule collection for purchase.

Custom giveaways and freebies for fans all weekend.

The first 100 people in line get H&H bagels and hand warmers.

🎟️ How to get in:

For guaranteed entry, register online and grab a spot.