True Religion NYFW Pop Up
September 12
True Religion is making a double debut in New York City.
🚛 Astor Place Pop-Up Truck
Start your day downtown with True Religion’s mobile pop-up at Astor Place Lot. Shop the fall collection, customize your denim favorites, and revive your look with a fresh seasonal drop.
📍 410 Lafayette St, Astor Place Lot
⏰ 10:00 AM – 4:00 PM
🛍️ Queens Store Opening
In the afternoon, head to Queens Center Mall to celebrate the grand opening of True Religion’s newest store. Chelley from Love Island will host the festivities with a meet and greet, live embroidery, exclusive giveaways, and more surprises in store.
📍 Queens Center Mall, 90-15 Queens Blvd, Elmhurst, NY
⏰ 2:00 PM – 6:00 PM
💸 Free entry; items available for purchase
*Please confirm the address in the description above or on the event site.
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🪴Gloopy: A Houseplant x Shopify Experience
October 17 – 19
Seth Rogen’s Houseplant launches its first‑ever IRL pop up. (And he may or may not make an apperance or two)
👢 NOMASEI Pop Up
October 15 – 20
The Parisian luxury footwear brand NOMASEI has launched a pop up store in NYC!
🦊 White Fox Boutique 12th Birthday Pop Up
October 19
White Fox Boutique has landed in NYC for their 12th Birthday Tour!
🎹 Keys Soulcare Glow Pop Up
October 17 – 18
Join Keys Soulcare for two days of glow-worthy experiences across New York City.
🍜 Shin Ramyun x Kpop Demon Hunters Pop Up
October 18
Freebies, music, K-Pop Demon Hunters, and more. Check our feed for all the details!
For full deets (and even more events, like ones from @berobrewing , @away , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #kpopdemonhunters #whitefoxboutique](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/565984728_18405822898184631_7239196447392739203_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=1Ab7BgRzxMoQ7kNvwEzvgN7&_nc_oc=AdkvA1uMOIIgteOMsxT06RU2kfZ15fO5_tuQhdu47VxS6Z03_JNuUgH_WL1cTIKyNeQ&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=z0FKu7EXe61rtukIpgattw&oh=00_AfdvgCwpeSR92vGx_gxp-sCifYc3P_BxOQskVWyc7Bka6g&oe=68FB3990)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
👚 Marshalls Style Closet
October 10
For one day only, Marshalls unveils an immersive Style Closet experience in Soho.
🕷️ Marvel’s Super Hero Scoops
October 8 – 11
Enjoy Marvel’s Super Hero Ice Cream Scoops across NYC this #nycc weekend!
🛼 Roller Rink by Faena New York
October 11 – 12
An unforgettable roller dance experience.
🍵 Supporting Farmers Market x Montauk General Store
October 11
Vita Coco’s Supporting Farmers Market and Montauk General Store arrives in NYC for one day.
🛒 ALDI x Uber Eats Pop Up
October 10 – 11
ALDI is now on Uber Eats and they’re marking the occasion with a two-day pop-up.
🧀 STUDIO-CHEEZ
October 9 – 11
Experience a nonstop party scene at the Cheez-It Grooves Room.
For full deets (and even more events, like ones from @purinacatchow , @tamagotchi_us , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #nycnightlife #nycclubs](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/562034127_18404359702184631_2388593955778838337_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=Edq3agHomAEQ7kNvwEwOwoz&_nc_oc=Adk73Wrgkq_kTEJyiEPm0YS8shkRgJo2VWDMWdje6Fe3pWlAxsYq6NwCwSNSwtB025Y&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=z0FKu7EXe61rtukIpgattw&oh=00_AfeKf0qKlrOogQsknTcEZOBJB9lzHambV6DKyRdMxm5v3w&oe=68FB2D16)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🐈 Uber Showcats Orange Era Pop Up
October 3
Uber and Best Friends Animal Society have teamed up to celebrate TS with an adopt-a-cat event that you can get with $12 off your Uber Comfort Ride using the code: SHOWBIZ
🏠 IKEA House Warming NYC
October 2 – 26
An immersive cooking + kitchen inspiration event in Union Square.
🍇Caudalie Skincare Vine Bar
October 3 – 4
Consultations, samples, mocktails, and more from Caudalie!
🩷 Mane by Jen Atkin Pop Up
October 4
Visit Mane by Jen Atkin’s SoHo pop up for an exclusive day of beauty, freebies, and fun!
🥭 Mango People NYC Pop Up
October 4
Celebrate Mango People’s first NYC pop up with exclusive gifts like lip stains and PR boxes.
🙆♂️ BOSS BOTTLED BEYOND
October 4 – 5
Fragrance meets art at this immersive launch by BOSS at Mercer Labs.
✨Check our Channel for a Maluma Concert Tonight (10/3) at @empirestatebldg
For full deets (and even more events, like ones from @underarmour , @stripesbeauty , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/559713417_18403393354184631_5790696857923306251_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=Mzf0MG4q19sQ7kNvwHufloP&_nc_oc=AdmxJMkqZx2MhT4KXzJN0GpeKt5iQBEsCO2_nGJs_HADW4UTB--JO77pYbdoxn3uwT4&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=z0FKu7EXe61rtukIpgattw&oh=00_Afc8dFDReATxAXVzz27A0kQrR7za1f9SXM2FCLILtJxuPA&oe=68FB3BF6)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🍽️ Shah’s Halal Food Midtown Grand Opening
September 26
Shah’s is handing out free platters to celebrate their new location!
💖Glow Mart by Biodance
September 26 – 28
Biodance is opening a Glow-Mart!
🎸aespa Week #RICHMAN Pop Up
September 25 - 28
A four-day immersive experience to celebrate their new release.
⚠️ This is listed on our ULTIMATE GUIDE TO NYC K-POP EVENTS THIS FALL
💄SEOUL POP UP by VIBE TWLV
September 27 – October 5
Experience the best of K-Beauty at this VIBE TWLV event!
💅Beauty on the Go: Sally Beauty x DoorDash
September 25 – 27
Sally Beauty is coming to NYC with a Doordash immersive experience.
For full deets (and even more events, like ones from @sokoglam , @zappos , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #aespa #aesparichman #freefood](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/554384571_18402071497184631_3794684060433539475_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=EEun-QMUAB4Q7kNvwE37l8h&_nc_oc=AdkzQ0anWFJ-Xs5e05yKJ0_m7LaWMWnFJzeYLT-cm_sGaUftY0Hf5flsTA2hWCfVZB8&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=z0FKu7EXe61rtukIpgattw&oh=00_AffHs7ffyEDWsCI-CmlaTRHVp8D0RCSa_jxb6FBhCl4PLg&oe=68FB3F8E)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
☕Fenty Beauty Café
September 20 – 21
Beauty, coffee & sweet treats from Fenty Beauty!
🏄 King’s Hawaiian Pop Up
September 18 – 19
Hawaiian eats & island vibes in NYC.
🍋🟩 PATRÓN Tequila “Speakuneasy”
September 19
Exclusive PATRÓN tasting & speakeasy experience.
🎃Lush Cosmetics Café Gourmand
September 19 – 20
Cozy pumpkin scents & treats pop up in West Village.
🍕 Hello Pizza, Bye Bye Bloat
September 19 – 20
Heart-shaped pies + freebies in Nolita!
🍦Maybelline Ice Cream Truck
September 20 – 21
Free ice cream + beauty drops = Maybelline’s sweetest pop-up yet
🌸 Cj Hendry’s Flower Market
September 19 – 21
Free flowers at this popular immersive art installation by Cj Hendry!
For full deets (and even more events, like ones from @glossier , @vitacoco, and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #fentybeauty #flowermarket #cardib](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/550698597_18400969489184631_2844655178943196253_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=nqXQPi9_aHAQ7kNvwGiZCgB&_nc_oc=Adn1ugamiNj1HsBv-k-5A6XwY06my5zX3HYpwurQcJZUGuG7RxiKYDcIiBYw9P9q1-o&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=z0FKu7EXe61rtukIpgattw&oh=00_AfeHvrjjabBKO89DXPxaKaxh71NHVx-rfcRkhE5m5S7Mzw&oe=68FB40B8)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
👖 True Religion’s QCM Opening w/ @_slimthin Meet and Greet
(September 12)
True Religion is hosting a pop up truck in Manhattan and a grand opening/meet and greet in Queens!
🚚TIRTIR Truck Pop Up
(September 12 - 13)
TIRTIR’s is celebrating their ULTA Beauty launch with a pop up truck!
🧖🏽♀️ OLAY Pop Up Experience
(September 12 - 13)
A two-day interactive pop up in Bryant Park from OLAY.
💋Makeup By Mario Pop Up Truck
(September 14 - 15)
Celebrate the new SurrealSkin® Foundation with gifts + shade matching.
📚The Warby Parker Book Fair
(September 13 & 20)
Warby Parker is reviving the magic of those childhood book fairs!
🎶Samra Vinyl Café
(September 4 - October 14)
A Nespresso boutique pop-up with music curated by The Weeknd.
For full deets (and even more events, like ones from @marcjacobs , @knix, and more), hit the Pop Up Calendar linked in bio.
Also check out our NYFW Guide (also linked in bio) for ALL the NYFW pop up events!
🏷️ #nyfw2025 #loveisland #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/547915871_18400089715184631_4269828745842226229_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=wJSj5X_xw4wQ7kNvwH8L3-N&_nc_oc=Adny_Z4wKE3sHLy2Z8MSjwQh9Qh7BxzT9K9K4rpHcfY2b6zy-5BMK1WrMphi7aReCcM&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=z0FKu7EXe61rtukIpgattw&oh=00_Afe4pRs0x-sZ2fv0ufwqxJoku5bVLJ9zN3tBcH06uSh8cg&oe=68FB413D)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
Which are you most excited for?!?! 😍
💍 The Knot’s Enchanted Garden
(September 4)
Taylor-Travis engagement inspired floral installation where you can snag free professional photos
🖥️ eBay ’95 Shop Pop-Up
(September 4)
90s fashion, collectibles, and culture curated by Sarah Michelle Gellar to celebrate eBay’s 30th.
🎤 A Special Performance by Katseye
(September 7)
An MTV Video Music Awards 2025 special!
🗽 The Brooklyn Dribble FAN FEST
(September 7)
A full day of NY Liberty fun!
🧴 Neutrogena Backstage Pop Up Experience
(September 4 - 7)
A skincare pop-up from Neutrogena and Amazon.
💧 Liquid Death x ESW Beauty Pop Up
(September 5)
A one-night skincare + sips takeover!
💴 The Kohl’s Cash Cruiser
(September 5)
Celebrate 20 years of Kohl’s Cash at this pop up!
👩🦱 amika:aura Pop Up Truck
(September 6 - 7)
amika is popping up in SoHo!
For full deets (and even more events, like ones from @elizabetharden, @chinatown.social, and more), hit the Pop Up Calendar linked in bio.
🏷️ #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/541922486_18399130510184631_5054206421204858608_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=GFSlnb8c7J0Q7kNvwGORSsG&_nc_oc=AdmK0j6mKHcfoKMG1hWyH7qk2nIDhcVB0Z4fAVxBcHtkGrp8Z8Edg3BV0uLKyj9-E28&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=z0FKu7EXe61rtukIpgattw&oh=00_AfeRtAU5qni8Qin_LpKI3xaL1jUbjZuFNIyp7G383TvUhg&oe=68FB2D1E)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🍦r.e.m. Beauty Pop Up
(August 23)
Visit r.e.m. Beauty’s popsicle stand!
🍔 Impossible Pop-Up: Eat. Rinse. Repeat.
(August 23)
Impossible Foods takes over a laundromat for one night of sliders, beats, and nostalgic dive-bar vibes.
🛻 Jeep® 4x4 City Camp
(August 22 - 23)
A throwback-inspired takeover at Domino Square, celebrating the return of the Jeep® Cherokee.
👩🏽🦳 CÉCRED Protection Collection Pop Up
(August 23)
Cécred is hosting an immersive experience for their new product launch.
🌻 Walmart’s Urban Explorer
(August 23 - 24)
Join Walmart on Hot Girl Nature Walks and more!
🍬 Unreal Snacks Pop Up
(August 22 - 26)
Snack tastings and summer hangout vibes at the Seaport Racquet Club.
For full deets (and even more events, like ones from @nike, @hamiltonmusical , and more), hit the Pop Up Calendar linked in bio.
🏷️ #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #cecred #rembeauty](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/538271882_18397629721184631_295798564405771441_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=LjPo58LyTD4Q7kNvwFpIHb5&_nc_oc=AdkL0im7SIlJGMQtUgoF1EbEXpoxAFD7YDnVT-UR5UO57gt8Ny42s4fISTwEhYzoz5o&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=z0FKu7EXe61rtukIpgattw&oh=00_AfcqgQW0YGtO-qu49ePK8oaFKGUyn1MVEMIfBEKisA82LA&oe=68FB4A7E)
