illy Cube Experiential Pop Up

illy brings a week-long immersive activation to Hudson Yards, NYC, celebrating National & International Coffee Day and offering a sensory dive into the world’s most exceptional coffee.

What’s Happening at the illy Cube Experience 🚀👃

👃 Aromas Uncovered – Discover and smell 17 unique aromatic notes with an illy expert, mirroring the experience at illy’s flagship in Trieste, Italy.

🧊 Cube Wall Interactivity – Explore touchable cubes, each sharing a key part of illy’s coffee journey—from rare Arabica beans to the iconic cup—guided by impactful storytelling about their five signature process claims.

☕ Complimentary Coffee – Enjoy a free cup of illy’s finest, with special sips like the Almond Rose Latte and Vanilla Clove Latte highlighting the brand’s unique flavors.

🏃‍♀️ Special Event – Join a wellness workout led by Melissa Wood-Tepperberg on October 1 from 7:30 to 8:30 a.m. at Edge at Hudson Yards.

📍 Public Square & Gardens at Hudson Yards

⏰ 10 a.m.–4 p.m. (Friday until 8 p.m.)