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Dua Lipa Radical Optimism Pop Up Shop
September 17 – 21
Dua Lipa is bringing her Radical Optimism era to life with a pop-up shop at The Hole NYC. From Sept 17–21, fans can browse exclusive merch and step into a space celebrating her latest chapter.
💳 Amex Perks:
Platinum Card® Members: Early access one hour before doors open (+1 guest).
All Eligible Amex® Card Members:• Dedicated checkout lane• Access to an exclusive merch item• Complimentary gift with any Amex purchase
All perks are while supplies last, with capacity limitations.
📍 The Hole NYC, 312 Bowery, New York, NY 10012
⏰ 11AM – 6PM daily
💸 Entry: FREE (merch available for purchase)
*Please confirm the address in the description above or on the event site.
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
☕Fenty Beauty Café
September 20 – 21
Beauty, coffee & sweet treats from Fenty Beauty!
🏄 King’s Hawaiian Pop Up
September 18 – 19
Hawaiian eats & island vibes in NYC.
🍋🟩 PATRÓN Tequila “Speakuneasy”
September 19
Exclusive PATRÓN tasting & speakeasy experience.
🎃Lush Cosmetics Café Gourmand
September 19 – 20
Cozy pumpkin scents & treats pop up in West Village.
🍕 Hello Pizza, Bye Bye Bloat
September 19 – 20
Heart-shaped pies + freebies in Nolita!
🍦Maybelline Ice Cream Truck
September 20 – 21
Free ice cream + beauty drops = Maybelline’s sweetest pop-up yet
🌸 Cj Hendry’s Flower Market
September 19 – 21
Free flowers at this popular immersive art installation by Cj Hendry!
For full deets (and even more events, like ones from @glossier , @vitacoco, and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #fentybeauty #flowermarket #cardib](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/550698597_18400969489184631_2844655178943196253_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=1-7&_nc_sid=18de74&_nc_ohc=Lhs9YOCuHcQQ7kNvwEbb_yf&_nc_oc=AdkBdM22NbLcpcCiYzbl1pmhOAw9HsH_iEzYjl1JCKfAaNedrVDOXoqYWmqn29ul8_g&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=jbAk9SMbC343Y5la8J1YXg&oh=00_Afb1pBJH_czRg4UaeJGrcMTV9LnXiiZQACQjSWiCPDeHsw&oe=68D76FF8)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
👖 True Religion’s QCM Opening w/ @_slimthin Meet and Greet
(September 12)
True Religion is hosting a pop up truck in Manhattan and a grand opening/meet and greet in Queens!
🚚TIRTIR Truck Pop Up
(September 12 - 13)
TIRTIR’s is celebrating their ULTA Beauty launch with a pop up truck!
🧖🏽♀️ OLAY Pop Up Experience
(September 12 - 13)
A two-day interactive pop up in Bryant Park from OLAY.
💋Makeup By Mario Pop Up Truck
(September 14 - 15)
Celebrate the new SurrealSkin® Foundation with gifts + shade matching.
📚The Warby Parker Book Fair
(September 13 & 20)
Warby Parker is reviving the magic of those childhood book fairs!
🎶Samra Vinyl Café
(September 4 - October 14)
A Nespresso boutique pop-up with music curated by The Weeknd.
For full deets (and even more events, like ones from @marcjacobs , @knix, and more), hit the Pop Up Calendar linked in bio.
Also check out our NYFW Guide (also linked in bio) for ALL the NYFW pop up events!
🏷️ #nyfw2025 #loveisland #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/547915871_18400089715184631_4269828745842226229_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=1-7&_nc_sid=18de74&_nc_ohc=TMD-LxdRE70Q7kNvwGnCwHs&_nc_oc=AdmvsqNauPsgeDfrGVSyuvcOtWHob1lOjz5QOgLvV2Mfo_trbzg7fk0DfzaGKCPPRao&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=jbAk9SMbC343Y5la8J1YXg&oh=00_AfZo8Jrgu2twqDaVsmjb6WzsuwYLrVvfLnbt1wGmA17G9w&oe=68D7707D)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
Which are you most excited for?!?! 😍
💍 The Knot’s Enchanted Garden
(September 4)
Taylor-Travis engagement inspired floral installation where you can snag free professional photos
🖥️ eBay ’95 Shop Pop-Up
(September 4)
90s fashion, collectibles, and culture curated by Sarah Michelle Gellar to celebrate eBay’s 30th.
🎤 A Special Performance by Katseye
(September 7)
An MTV Video Music Awards 2025 special!
🗽 The Brooklyn Dribble FAN FEST
(September 7)
A full day of NY Liberty fun!
🧴 Neutrogena Backstage Pop Up Experience
(September 4 - 7)
A skincare pop-up from Neutrogena and Amazon.
💧 Liquid Death x ESW Beauty Pop Up
(September 5)
A one-night skincare + sips takeover!
💴 The Kohl’s Cash Cruiser
(September 5)
Celebrate 20 years of Kohl’s Cash at this pop up!
👩🦱 amika:aura Pop Up Truck
(September 6 - 7)
amika is popping up in SoHo!
For full deets (and even more events, like ones from @elizabetharden, @chinatown.social, and more), hit the Pop Up Calendar linked in bio.
🏷️ #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/541922486_18399130510184631_5054206421204858608_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=1-7&_nc_sid=18de74&_nc_ohc=eyQmj1nFfFAQ7kNvwHBwy65&_nc_oc=AdnY0YABJcLqS9wUxPMxxloRbUKcPnzLSYL_pGip10xYnPkoyiCEb4_5BVRczdsY_xc&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=jbAk9SMbC343Y5la8J1YXg&oh=00_AfaudcTibXoWQ9iurrOKBwadWgOCI7gfMhYFU-SgwrsQmQ&oe=68D75C5E)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🍦r.e.m. Beauty Pop Up
(August 23)
Visit r.e.m. Beauty’s popsicle stand!
🍔 Impossible Pop-Up: Eat. Rinse. Repeat.
(August 23)
Impossible Foods takes over a laundromat for one night of sliders, beats, and nostalgic dive-bar vibes.
🛻 Jeep® 4x4 City Camp
(August 22 - 23)
A throwback-inspired takeover at Domino Square, celebrating the return of the Jeep® Cherokee.
👩🏽🦳 CÉCRED Protection Collection Pop Up
(August 23)
Cécred is hosting an immersive experience for their new product launch.
🌻 Walmart’s Urban Explorer
(August 23 - 24)
Join Walmart on Hot Girl Nature Walks and more!
🍬 Unreal Snacks Pop Up
(August 22 - 26)
Snack tastings and summer hangout vibes at the Seaport Racquet Club.
For full deets (and even more events, like ones from @nike, @hamiltonmusical , and more), hit the Pop Up Calendar linked in bio.
🏷️ #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #cecred #rembeauty](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/538271882_18397629721184631_295798564405771441_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&ccb=1-7&_nc_sid=18de74&_nc_ohc=MbPGC2fUtk0Q7kNvwGyzWmV&_nc_oc=AdnouB-ZBm_ERXP-6BeOwrvJ-xUFwlwlBNyqqDdVvM6QrJgqjyTUNzPysjuKm1rboCQ&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=jbAk9SMbC343Y5la8J1YXg&oh=00_AfaZS5oyncs3_-YYW3rxke9aBOYpYvV-1TtmbdimBRZitQ&oe=68D779BE)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
💿Jonas Brothers Listening Party
(August 8)
The Jonas Brothers are hosting nationwide album release parties!
🍦 Jo Malone London Raspberry Ripple Pop Up
(August 8 – 9)
Jo Malone is hosting a pop up for their new Raspberry Ripple cologne.
🌳 Tree Hut Scrub Shop
(August 8 – 9)
Mix, scoop, and glow up at Tree Hut’s NYC pop up.
🥤Sodastream Unhinged Pop Up
(August 7 - 9)
Get a free personalized SodaStream bottle with your name and custom flavor to take home!
🚆Pickleball in the Hall at Grand Central
(August 8 – 10)
Pickleball is taking over Grand Central’s Vanderbilt Hall
For full deets (and even more events, like ones from @nikenyc , @chillhouse , and more), hit the Pop Up Calendar linked in bio.
🏷️ #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #jonasbrotherspopup #jonasbrothers #GreetingsFromYourHometown #popupgirlsnyc](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/528698437_18395181385184631_7003449739857621919_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=1-7&_nc_sid=18de74&_nc_ohc=TJE0Vrj6II8Q7kNvwFW4iXu&_nc_oc=Adk5Ls0_ciVHJiu3xCVWPyjwQJUw5n-CMd5bDdLLxJaZryAtOfrhLSCPyrer8Cr7UhE&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=jbAk9SMbC343Y5la8J1YXg&oh=00_AfZj9c3cHHAq2X2PlePKkoITq6K8h_FUmg9p23SdUqHbSA&oe=68D75BA6)
![Free things to do in NYC this weekend? We’ve got you. 💅🏽
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🍵 TONYMOLY Summer in the City (July 25 – 26)
TONYMOLY is popping up in NYC this summer with matcha, custom embroidery, and all the K-Beauty your heart can handle.
🥢 99 Ranch Market Grand Opening (July 25 – 27)
The iconic Asian supermarket is opening in Flushing.
🥊 Amanda Serrano Meet & Greet (July 26)
Snap a photo with boxing champ Amanda Serrano at this event in Brooklyn.
🥯 Bytes for Bites – Back Market x Leon’s Bagels (July 26 – 27)
Trade in old tech for cash and a free bagel.
💳 Gracie Abrams x Amex The Secret of Us Deluxe Pop Up
(July 25 – 27)
Gracie Abrams’ has a merch pop up store!
For full deets (and even more events, like ones from @blackpinkofficial , @youthtothepeople , and more), hit the Pop Up Calendar 💻📍linked in bio.
🏷️ #nycfree #freenyc #popupgirlsnyc #thingstodonyc #gracieabramspopup #amandaserrano #nycpopup](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/521643931_18393485623184631_481841066965920371_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&ccb=1-7&_nc_sid=18de74&_nc_ohc=SHU7adBoNLUQ7kNvwHE2s1i&_nc_oc=AdlxJpbVqplJFSJc5FcLoUxccM5D9PTmsjAvPvaxv4TPjkr4zWDVJNgf3ulxUlliDDw&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=jbAk9SMbC343Y5la8J1YXg&oh=00_AfZv3XyLF2qY21_7S_P6Rv7JCdttWWZFrOzYFtUU5DJ4Bw&oe=68D76D2F)
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