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It’s a Curl’s World Pop Up
September 24
On September 24, Curlsmith takes over Herald Square for a one-day-only celebration dedicated to all things curls, bringing freebies, treats, and major curl-loving vibes.
What’s Happening at It’s a Curl’s World Pop Up 🎉✨
💇♀️ Exclusive Product Try-Ons – Explore Curlsmith’s range and find the perfect match for your unique curls.
🍦 Sweet Treats – Enjoy delicious treats on the house while you dive into the Curlsmith world.
📸 Interactive Photo Booth – Share your juiciest #Curlfessions and capture photos you’ll want to post ASAP.
📍 Herald Square, Broadway & Avenue of the Americas (between W. 34th & W. 35th).
⏰ 10 AM to 6 PM EST
*Please confirm the address in the description above or on the event site.
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
*Weather can impact plans—check the event page for updates.
🍩 Krispy Kreme Ugly Sweater Event
December 19
Wear an ugly holiday sweater to Krispy Kreme for a free doughnut.
@krispykreme
🎨 ASOS Wonderland
December 5 – 21
ASOS Wonderland has fashion, color analysis, and festive sips.
@asos
🍾 Welch’s Say “Sparkling!” Photo Booth
December 12 – 23
A photo booth to snap your holiday card photos.
@welchs
🎊 New Year’s Eve Wishing Wall
December 1 – 28
Share your wish and become part of Times Square’s sparkling midnight magic!
@timessquarenyc
📸 zeroni FLUFFY Wonderland
December 19 – 28
ZEROBASEONE photocards and special zeroni photoframe at this Line Friends pop up.
@linefriends_us
For full deets (and even more events, like ones from @ramenbyra , @porcelanosa_us , and more), hit the Pop Up Calendar linked in bio.
🏷️ #nycpopups #thingstodoinnyc #nycthisweekend #freenyc #zerobaseone](https://scontent-lga3-1.cdninstagram.com/v/t51.82787-15/603061376_18415095937184631_3794273575136535821_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=NOFXSMKd7DIQ7kNvwFVeG-g&_nc_oc=AdmKnySadms97hvYB_LhnpELW5-_5uEzdwmzlwTEpF5bqlcZEI9RdDF4GtZbQHI1OK4&_nc_zt=23&_nc_ht=scontent-lga3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=dNiDi7tDF4-jMnoY9WWBOA&oh=00_Afq6NajfnadfDuOSy0aHCRmUgwo5RDAzhGuCDFCgVp3FOA&oe=697658EA)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
💁♀️ Dr. Groot Mart
December 11 – 12
Get full size treats for fabulous hair and meet Bretman Rock while you’re at it.
☕️ Kérastase Paris Cafe
December 12
A cozy spot to celebrate the holidays with luxe haircare vibes and seasonal indulgence!
🐶 Gisou Pup-Up
December 12 – 13
Try Gisou’s new Honey Glaze Collagen Therapy Lip Mask at this immersive pup-up.
📸 Facebook Marketplace at Union Square
December 14
A festive IRL Facebook Marketplace with giveaways and treats.
🍪 Eater Under Wraps Holiday House
December 13 – 14
Eater turns SoHo into a festive foodie haven.
🎨 ASOS Wonderland
December 5 – 21
ASOS Wonderland has fashion, color analysis, and festive sips.
For full deets (and even more events, like ones from @z100newyork , @target , and more), hit the Pop Up Calendar linked in bio.
🏷️ #nycpopups #thingstodoinnyc #nycthisweekend #popupgirlsnyc #bretmanrock](https://scontent-lga3-1.cdninstagram.com/v/t51.82787-15/591180649_18414245827184631_6774462139933872447_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=xOdwpSJ_t0cQ7kNvwHQqTJl&_nc_oc=AdmWmjcP_peDab7pJwbur0jb4XtBncesUYSD7cLX6c_AR8Hb8ghTHcu1t2Lyyd5nkQk&_nc_zt=23&_nc_ht=scontent-lga3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=dNiDi7tDF4-jMnoY9WWBOA&oh=00_Afoe4-Azg89Po8u-PUhu13D1Y9rvSCdo78PRwPYnvh1yog&oe=69765D62)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🎤 Z100s All Access Lounge
December 13
The official pre-show of Z100’s Jingle Ball with live performances by some of your favorite artists.
*⚠️ Note the All Access Lounge is on Dec 13 BUT you should request your tickets ASAP!
👠DSW Holiday Gallery
December 5
Step into DSW’s Holiday Gallery for designer collabs, hot cocoa, and festive gifts!
🐶 Citizens Holiday Pet Portrait Pop Up
December 5
Make spirits bright with cute pet portraits and furry friends ready for adoption!
⚱💨 Pura x Pantone: The Color of the Year Scent Experience
December 5
Pura x Pantone invites you to step inside the Pantone Color of the Year 2026 at this an immersive multisensory pop up.
🥯 Tilt Beauty x Leon’s Bagels
December 6
Tilt Beauty and Leon’s Bagels are teaming up for a limited-edition “Easy Way Bagel” drop with free goodies for the first 100 guests.
⛸️ 106.7 LITE FM Skating in Central Park
December 6
Glide into the holidays with free skating, music, and festive fun from 106.7 LITE FM.
🦅 American Eagle Welcome to the Block Party
December 6 – 7
An American Eagle & Aerie flagship store is opening in SoHo and they’re bringing free treats and goodies.
For full deets (and even more events, like ones from @urbanoutfitters , @byoma , and more), hit the Pop Up Calendar linked in bio.
🏷️ #nycpopups #thingstodoinnyc #nycthisweekend #z100jingleball #sajaboys](https://scontent-lga3-2.cdninstagram.com/v/t51.82787-15/589199476_18413474032184631_4698337234658964107_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=xZCr1pxggR4Q7kNvwEYThIu&_nc_oc=AdkqQx4vYOgiXR3kHDBBMy1bj0soOGMxbR2XvYKexVUpMMZv51y30YBN5bRiiBUNVrw&_nc_zt=23&_nc_ht=scontent-lga3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=dNiDi7tDF4-jMnoY9WWBOA&oh=00_AfrqClu4Q4h5LTSGuOaHPmB5SowiTrZaAO_6L0koHO36XQ&oe=69766FBE)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🎨 Primark Studio
November 22 – 23
Back by popular demand! Ahead of their upcoming Manhattan flagship, Primark launched Primark Studio. At Primark Studio you can pop into a creative brand space filled with bold color, great coffee, and endless style inspo.
👾 PAC-MAN’s 45th Anniversary Arcade
November 14 – January 18
Join the celebration of PAC-MAN’s 45th Anniversary with an immersive arcade pop up at Macy’s Herald Square!
🐼 SKULLPANDA “You Found Me” Pop Up
October 20 – January 6
Immersive photo opp alcoves inspired by the SKULLPANDA universe to enjoy while you get your shop on at this POP MART pop up.
🍂 CHROMA: Tales Between Hues
October 23 – December 14
Genesis House and Emily in Paris’ Ashley Park invite guests on a colorful sensory journey.
😁 Smiling Friends HQ
November 21 – 23
Designed for fans of Adult Swim’s hit animated series, this three day pop up will be full of Smiling Friends treats and surprises.
🎉 tis the Season to Glow with TONYMOLY
November 21 – 23
Glow up this holiday season with TONYMOLY at Smiley Coffee! Free gifts, cocoa, and custom mistletoe await! First 50 guests each day receive a full-size gift. 🎁
For full deets (and even more events, like ones from @wickedmovie , @treehut , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc nycthisweekend](https://scontent-lga3-2.cdninstagram.com/v/t51.82787-15/584909142_18411866872184631_7128110932278814653_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=HwzSm-opNKYQ7kNvwEaXcGF&_nc_oc=AdlRx7GQwjZSiS4pHZEu1hy1z3MW6bV5T9VwF8FX59UfwVWyqf4dW2r5YLRwjDjysso&_nc_zt=23&_nc_ht=scontent-lga3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=dNiDi7tDF4-jMnoY9WWBOA&oh=00_AfojEPMBZkmiGSPa93AKUUt-A9VynWCpVzBSmzRcHnATlw&oe=69767F7E)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🧢 Mess Hall at Macy’s Holiday Market
November 3 – January 4
There’s a build-your-own hat bar by Mess Hall at the Macy’s Holiday Market.
⏰ 11am-8:00pm
📍 Macy’s Herald Square Holiday Market — Lower Level, Booth #23, 151 W 34th St, New York, NY 10001
𝗣𝗼𝗽𝗽𝗶𝗲𝘀 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲!
🩷The first 50 people to show this post at the Mess Hall booth will get one free patch plus 15% off their hat-making experience! (Offer valid until November 20!)
💅 MODELONES 10 Year “On the Go” Pop Up
November 15
Celebrate a decade of color, creativity, and nail magic at the MODELONES birthday pop up.
👕 Express x Iconic Magazines Pop Up
November 15
Express is taking over NYC’s Iconic Magazines for a one-day pop up.
🥤 Coca-Cola Holiday Caravan
November 14 – 16
Coca-Cola and Santa are popping up with treats all across NYC!
💚🩷 Wicked: For Good Premiere
November 17
Request your free tickets to the exclusive premiere screening of Wicked: For Good.
⚠️ Note this event is on a Monday!!!
For full deets (and even more events, like ones from @primark , @hidden.valley , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #wickedpremiere #wickedforgood](https://scontent-lga3-3.cdninstagram.com/v/t51.82787-15/582530255_18411172525184631_3383991924524536279_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=UoUJlpl7lMoQ7kNvwFHBQ5f&_nc_oc=AdlXcv0NzNgMhbRMMntB1DhvZ-yjW1EEksbH9Tp53l7XuKLhB0XGOv_aKDDEewCGIjQ&_nc_zt=23&_nc_ht=scontent-lga3-3.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=dNiDi7tDF4-jMnoY9WWBOA&oh=00_AfqJL7Uwvqo6j9zzSUFdPT9Hm61vFg3ziyzjd8yei_vl_g&oe=69765E0C)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
👟 New Balance Run House
October 31 – November 1
A pop up hub made for runners, supporters, and anyone chasing that finish-line energy.
💎 Gem Glow Truck by Beauty of Joseon
October 30 – November 1
The Beauty of Joseon Gem Glow Truck is blessing NYC with free coffee and products!
👻 TWIX Hallowmas Grotto
October 31 – November 1
TWIX is fusing spooky Halloween vibes and festive holiday cheer at this event!
🍕🥯 Marathon of Free Pizza Bagels
November 2
Get fueled up for marathon day with Helium Mobile’s tasty pizza bagel giveaway.
🏠 Aveeno x Amazon Marathon Healing Journey
November 2
Celebrate your marathon journey with skin care, community vibes, and sweet treats.
For full deets (and even more events, like ones from @medicube_global_official , @fanta, and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #nycmarathon #nychalloween #nycmarathon2025](https://scontent-lga3-2.cdninstagram.com/v/t51.82787-15/574663279_18408408253184631_174970755212981883_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=aZmvbpitgSsQ7kNvwFTLAOr&_nc_oc=Adm7sBT-b1pYhe4yV1FGltDnbzUO43GwWqMeWzOXLVxK7Y0UBHItJ8OZ-9Z7jLN00Ns&_nc_zt=23&_nc_ht=scontent-lga3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=dNiDi7tDF4-jMnoY9WWBOA&oh=00_AfqXyTrfE6MKeGC3JYGjKjKSGDAk9HIAKTJBq94OFnq0mw&oe=6976759F)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🐣 SOUND OFF WITH BOBBIE X CARDI B
October 25
Join Chief Confidence Officer Cardi Bobbie in calling for federal paid leave and safer births for all parents across the USA.
🍪 CHIPS AHOY! COOKIE x Stranger Things Claw Machine
October 25
A themed “Upside Down” claw-machine pop up in NYC.
🌸🍾 The Murakami Flower Studio by Dom Pérignon
October 25 – 26
📍 262 Mott Street, SoHo, New York, NY
⏰ 1 PM – 7 PM
Step into The Murakami Flower Studio for a vibrant fusion of art, florals, Dom Pérignon, and immersive VR magic.
🍑 Womanizer Beauty Bar
October 24
Womanizer is helping you feel empowered with goodies and tattoos.
🏠 IKEA House Warming
October 2 – 26
An immersive cooking + kitchen inspiration event in Union Square.
For full deets (and even more events, like ones from @maybelline , @laneige_us , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #murakami #cardib](https://scontent-lga3-3.cdninstagram.com/v/t51.82787-15/570218086_18407120458184631_6347205175374877644_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=5_unC_EzQ2kQ7kNvwEy7HKf&_nc_oc=AdkU-Z5_4_5Yydt7qoNZH2FUomYc3Q4ltsEPJn__oCXoXCSOMXvndIj2dZjJlL5IivI&_nc_zt=23&_nc_ht=scontent-lga3-3.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=dNiDi7tDF4-jMnoY9WWBOA&oh=00_AfquhVQV5DghE9Ks9aglZfp4e5tRMtpg003Wnj8_d1rdlw&oe=6976830C)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🪴Gloopy: A Houseplant x Shopify Experience
October 17 – 19
Seth Rogen’s Houseplant launches its first‑ever IRL pop up. (And he may or may not make an apperance or two)
👢 NOMASEI Pop Up
October 15 – 20
The Parisian luxury footwear brand NOMASEI has launched a pop up store in NYC!
🦊 White Fox Boutique 12th Birthday Pop Up
October 19
White Fox Boutique has landed in NYC for their 12th Birthday Tour!
🎹 Keys Soulcare Glow Pop Up
October 17 – 18
Join Keys Soulcare for two days of glow-worthy experiences across New York City.
🍜 Shin Ramyun x Kpop Demon Hunters Pop Up
October 18
Freebies, music, K-Pop Demon Hunters, and more. Check our feed for all the details!
For full deets (and even more events, like ones from @berobrewing , @away , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #kpopdemonhunters #whitefoxboutique](https://scontent-lga3-2.cdninstagram.com/v/t51.82787-15/565984728_18405822898184631_7239196447392739203_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=LPQxJO54TRQQ7kNvwGktDhN&_nc_oc=AdkkOc5vYuaO9mJYUINLH_1_TLe-6PiD7R_etEFqP7c1m67ON8NQj1Eekc7lMHoFlyU&_nc_zt=23&_nc_ht=scontent-lga3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=dNiDi7tDF4-jMnoY9WWBOA&oh=00_Afrbo58eAoOJAz_hfPRFpk3i9QEYnyT7tNBHQCYD9GpJng&oe=69767DD0)
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