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Beauty Bakery NYC 2025
December 9 – 15
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![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🎨 Primark Studio
November 22 – 23
Back by popular demand! Ahead of their upcoming Manhattan flagship, Primark launched Primark Studio. At Primark Studio you can pop into a creative brand space filled with bold color, great coffee, and endless style inspo.
👾 PAC-MAN’s 45th Anniversary Arcade
November 14 – January 18
Join the celebration of PAC-MAN’s 45th Anniversary with an immersive arcade pop up at Macy’s Herald Square!
🐼 SKULLPANDA “You Found Me” Pop Up
October 20 – January 6
Immersive photo opp alcoves inspired by the SKULLPANDA universe to enjoy while you get your shop on at this POP MART pop up.
🍂 CHROMA: Tales Between Hues
October 23 – December 14
Genesis House and Emily in Paris’ Ashley Park invite guests on a colorful sensory journey.
😁 Smiling Friends HQ
November 21 – 23
Designed for fans of Adult Swim’s hit animated series, this three day pop up will be full of Smiling Friends treats and surprises.
🎉 tis the Season to Glow with TONYMOLY
November 21 – 23
Glow up this holiday season with TONYMOLY at Smiley Coffee! Free gifts, cocoa, and custom mistletoe await! First 50 guests each day receive a full-size gift. 🎁
For full deets (and even more events, like ones from @wickedmovie , @treehut , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc nycthisweekend](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/584909142_18411866872184631_7128110932278814653_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=7MoWvwt29SkQ7kNvwFh9zVs&_nc_oc=AdkH2vpW8-RmIvy8AIXLer6hlGkht-eH8JBFJYWKFEDlnValnnT9eTilPA0iuMSKvO0&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=_0oTHvW-vXGSQb2EfG-3mg&oh=00_Afka5aa-dM6ZooAgHh25sapH9mgvm648zxi0Hz_63vWpzQ&oe=693850BE)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🧢 Mess Hall at Macy’s Holiday Market
November 3 – January 4
There’s a build-your-own hat bar by Mess Hall at the Macy’s Holiday Market.
⏰ 11am-8:00pm
📍 Macy’s Herald Square Holiday Market — Lower Level, Booth #23, 151 W 34th St, New York, NY 10001
𝗣𝗼𝗽𝗽𝗶𝗲𝘀 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲!
🩷The first 50 people to show this post at the Mess Hall booth will get one free patch plus 15% off their hat-making experience! (Offer valid until November 20!)
💅 MODELONES 10 Year “On the Go” Pop Up
November 15
Celebrate a decade of color, creativity, and nail magic at the MODELONES birthday pop up.
👕 Express x Iconic Magazines Pop Up
November 15
Express is taking over NYC’s Iconic Magazines for a one-day pop up.
🥤 Coca-Cola Holiday Caravan
November 14 – 16
Coca-Cola and Santa are popping up with treats all across NYC!
💚🩷 Wicked: For Good Premiere
November 17
Request your free tickets to the exclusive premiere screening of Wicked: For Good.
⚠️ Note this event is on a Monday!!!
For full deets (and even more events, like ones from @primark , @hidden.valley , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #wickedpremiere #wickedforgood](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/582530255_18411172525184631_3383991924524536279_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=EDAVW2KHhAIQ7kNvwHCzIFI&_nc_oc=AdmB_eA8mh2nlvGVG-rRmK5bOSkVjIvx87AUZQ8RQScAIN-wQIXcetSpkOay6deegiY&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=_0oTHvW-vXGSQb2EfG-3mg&oh=00_AfkUCw5-4bpPRxr0mp1e6vGKQvReCDBqv7WAV-SvyBzMaA&oe=69382F4C)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
👟 New Balance Run House
October 31 – November 1
A pop up hub made for runners, supporters, and anyone chasing that finish-line energy.
💎 Gem Glow Truck by Beauty of Joseon
October 30 – November 1
The Beauty of Joseon Gem Glow Truck is blessing NYC with free coffee and products!
👻 TWIX Hallowmas Grotto
October 31 – November 1
TWIX is fusing spooky Halloween vibes and festive holiday cheer at this event!
🍕🥯 Marathon of Free Pizza Bagels
November 2
Get fueled up for marathon day with Helium Mobile’s tasty pizza bagel giveaway.
🏠 Aveeno x Amazon Marathon Healing Journey
November 2
Celebrate your marathon journey with skin care, community vibes, and sweet treats.
For full deets (and even more events, like ones from @medicube_global_official , @fanta, and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #nycmarathon #nychalloween #nycmarathon2025](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/574663279_18408408253184631_174970755212981883_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=s63LkIehwPcQ7kNvwE8TE8Y&_nc_oc=Adkmt8g1c1A8H61YysAOb1EBQbkDth-EUV8Olpvm64rRM13YXDBYxQlAvigeDdSlHd8&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=_0oTHvW-vXGSQb2EfG-3mg&oh=00_Afm4rnn_M7Tre7IEvQOmoV_cgIPo4GojGNqpchrmoFIWtw&oe=693846DF)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🐣 SOUND OFF WITH BOBBIE X CARDI B
October 25
Join Chief Confidence Officer Cardi Bobbie in calling for federal paid leave and safer births for all parents across the USA.
🍪 CHIPS AHOY! COOKIE x Stranger Things Claw Machine
October 25
A themed “Upside Down” claw-machine pop up in NYC.
🌸🍾 The Murakami Flower Studio by Dom Pérignon
October 25 – 26
📍 262 Mott Street, SoHo, New York, NY
⏰ 1 PM – 7 PM
Step into The Murakami Flower Studio for a vibrant fusion of art, florals, Dom Pérignon, and immersive VR magic.
🍑 Womanizer Beauty Bar
October 24
Womanizer is helping you feel empowered with goodies and tattoos.
🏠 IKEA House Warming
October 2 – 26
An immersive cooking + kitchen inspiration event in Union Square.
For full deets (and even more events, like ones from @maybelline , @laneige_us , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #murakami #cardib](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/570218086_18407120458184631_6347205175374877644_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=q_wTp76jYicQ7kNvwGKU2V1&_nc_oc=Adk0Gww6yyoGnNfZw5rnsy0SmJzgvLDzm3BV9OP6-NbCunyFZub0eH0-Y9NKdyFZQXQ&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=_0oTHvW-vXGSQb2EfG-3mg&oh=00_Afk7-uEFT7DnTWtemEOckUvf8hldST_EESjfoB3Mno5BUw&oe=69381C0C)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🪴Gloopy: A Houseplant x Shopify Experience
October 17 – 19
Seth Rogen’s Houseplant launches its first‑ever IRL pop up. (And he may or may not make an apperance or two)
👢 NOMASEI Pop Up
October 15 – 20
The Parisian luxury footwear brand NOMASEI has launched a pop up store in NYC!
🦊 White Fox Boutique 12th Birthday Pop Up
October 19
White Fox Boutique has landed in NYC for their 12th Birthday Tour!
🎹 Keys Soulcare Glow Pop Up
October 17 – 18
Join Keys Soulcare for two days of glow-worthy experiences across New York City.
🍜 Shin Ramyun x Kpop Demon Hunters Pop Up
October 18
Freebies, music, K-Pop Demon Hunters, and more. Check our feed for all the details!
For full deets (and even more events, like ones from @berobrewing , @away , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #kpopdemonhunters #whitefoxboutique](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/565984728_18405822898184631_7239196447392739203_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=Op3Q2TzvEhwQ7kNvwE64ciN&_nc_oc=AdngLn5P4EmxzI_roVl0PkwtM6vnqyiAyVGJSjBBVq32Yuu-hKXir__E0WsUB1f56NU&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=_0oTHvW-vXGSQb2EfG-3mg&oh=00_AfmQfIYyRgo21TKpLZJE7bDEM_aKVcUOnmv_k6fXTk0Bmw&oe=69384F10)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
👚 Marshalls Style Closet
October 10
For one day only, Marshalls unveils an immersive Style Closet experience in Soho.
🕷️ Marvel’s Super Hero Scoops
October 8 – 11
Enjoy Marvel’s Super Hero Ice Cream Scoops across NYC this #nycc weekend!
🛼 Roller Rink by Faena New York
October 11 – 12
An unforgettable roller dance experience.
🍵 Supporting Farmers Market x Montauk General Store
October 11
Vita Coco’s Supporting Farmers Market and Montauk General Store arrives in NYC for one day.
🛒 ALDI x Uber Eats Pop Up
October 10 – 11
ALDI is now on Uber Eats and they’re marking the occasion with a two-day pop-up.
🧀 STUDIO-CHEEZ
October 9 – 11
Experience a nonstop party scene at the Cheez-It Grooves Room.
For full deets (and even more events, like ones from @purinacatchow , @tamagotchi_us , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #nycnightlife #nycclubs](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/562034127_18404359702184631_2388593955778838337_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=AP2clC-DRUcQ7kNvwE8VO5e&_nc_oc=AdmnU-16HwyjWChfA_lSH-TS7TEdoRpp9TWdUEv4urRlm-MunPXkDcooEfggIBbEJzs&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=_0oTHvW-vXGSQb2EfG-3mg&oh=00_Afle3FSJLalvAtA2-XtsdW4MidLfu_aEsQ38-4F2ePqNAQ&oe=69384296)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🐈 Uber Showcats Orange Era Pop Up
October 3
Uber and Best Friends Animal Society have teamed up to celebrate TS with an adopt-a-cat event that you can get with $12 off your Uber Comfort Ride using the code: SHOWBIZ
🏠 IKEA House Warming NYC
October 2 – 26
An immersive cooking + kitchen inspiration event in Union Square.
🍇Caudalie Skincare Vine Bar
October 3 – 4
Consultations, samples, mocktails, and more from Caudalie!
🩷 Mane by Jen Atkin Pop Up
October 4
Visit Mane by Jen Atkin’s SoHo pop up for an exclusive day of beauty, freebies, and fun!
🥭 Mango People NYC Pop Up
October 4
Celebrate Mango People’s first NYC pop up with exclusive gifts like lip stains and PR boxes.
🙆♂️ BOSS BOTTLED BEYOND
October 4 – 5
Fragrance meets art at this immersive launch by BOSS at Mercer Labs.
✨Check our Channel for a Maluma Concert Tonight (10/3) at @empirestatebldg
For full deets (and even more events, like ones from @underarmour , @stripesbeauty , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/559713417_18403393354184631_5790696857923306251_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=yVWZ360tdhoQ7kNvwH6fwoF&_nc_oc=AdmAg-x-M3ew-tzkBv2HI61C3oxq_JKAHKdrcsC8dMUmbolBggRKz417lbMN_GJWZm0&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=_0oTHvW-vXGSQb2EfG-3mg&oh=00_AflMr5bvqP0pODGytVjaYNCkwEpeQllKPfUNInFdogll4Q&oe=69385176)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
🍽️ Shah’s Halal Food Midtown Grand Opening
September 26
Shah’s is handing out free platters to celebrate their new location!
💖Glow Mart by Biodance
September 26 – 28
Biodance is opening a Glow-Mart!
🎸aespa Week #RICHMAN Pop Up
September 25 - 28
A four-day immersive experience to celebrate their new release.
⚠️ This is listed on our ULTIMATE GUIDE TO NYC K-POP EVENTS THIS FALL
💄SEOUL POP UP by VIBE TWLV
September 27 – October 5
Experience the best of K-Beauty at this VIBE TWLV event!
💅Beauty on the Go: Sally Beauty x DoorDash
September 25 – 27
Sally Beauty is coming to NYC with a Doordash immersive experience.
For full deets (and even more events, like ones from @sokoglam , @zappos , and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #aespa #aesparichman #freefood](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/554384571_18402071497184631_3794684060433539475_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=l02QTHCUSk0Q7kNvwHJeFU2&_nc_oc=AdnMn1m01DjBBImBIi4_yomE9o3OVAs0RywCoNVFPHi_quni3eIpJPMe8EEPmRR8pQE&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=_0oTHvW-vXGSQb2EfG-3mg&oh=00_Afk3D-3Z-ksQHHWLMsIXUoE9TcGJrGpKhsb_kteiY4fmeQ&oe=69381CCE)
![Free things to do in NYC this weekend? We’ve got you. 😘
Here are some of our fave free happenings (yes, actually free) — but there’s more where that came from on the Pop Up Calendar [link in bio].
☕Fenty Beauty Café
September 20 – 21
Beauty, coffee & sweet treats from Fenty Beauty!
🏄 King’s Hawaiian Pop Up
September 18 – 19
Hawaiian eats & island vibes in NYC.
🍋🟩 PATRÓN Tequila “Speakuneasy”
September 19
Exclusive PATRÓN tasting & speakeasy experience.
🎃Lush Cosmetics Café Gourmand
September 19 – 20
Cozy pumpkin scents & treats pop up in West Village.
🍕 Hello Pizza, Bye Bye Bloat
September 19 – 20
Heart-shaped pies + freebies in Nolita!
🍦Maybelline Ice Cream Truck
September 20 – 21
Free ice cream + beauty drops = Maybelline’s sweetest pop-up yet
🌸 Cj Hendry’s Flower Market
September 19 – 21
Free flowers at this popular immersive art installation by Cj Hendry!
For full deets (and even more events, like ones from @glossier , @vitacoco, and more), hit the Pop Up Calendar linked in bio.
🏷️ #popupgirlsnyc #nycpopups #nycfree #freenyc #thingstodoinnyc #nycthisweekend #fentybeauty #flowermarket #cardib](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/550698597_18400969489184631_2844655178943196253_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=IvKChFE-gzEQ7kNvwGGyN_a&_nc_oc=AdmH79oN3bonYJk0RIFIFHj4JTfrVJu6FbyOqtZZEcrxNfwvVIRkVoe2_0CwxLz_GGM&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=_0oTHvW-vXGSQb2EfG-3mg&oh=00_AfmR0yBd_Oys-oAXWOtYMjxbekPAoIgtHK3sOYPi1itbLA&oe=69381DF8)
